Mindless Behavior and Target Invite Fans to Write Lyrics for New Album’s Title Track
February 14, 2013 8:00 AM ET
Pop/R&B sensations Mindless Behavior, in partnership with Target® Corp. TGT, are hosting a contest, called “Your Lyrics, Their Voices” giving fans the opportunity to write their own song lyrics for a verse of a special fan edition of the popular title track, “All Around the World.” Mindless Behavior will record the winning fan’s lyrics, and the song will be available for free download via an access code available with purchase of the Target exclusive deluxe album. The winning fan will also travel to Los Angeles to meet the teen quartet and attend the “All Around the World” movie premiere.
Mindless Behavior and Target Invite Fans to Write Lyrics for New Album's Title Track (Photo: Business Wire)
In addition to the winning fan’s lyrics, Target’s deluxe exclusive album will have four additional tracks. “Lookin For Ya,” “Bang Bang Bang,” “Your Favorite Song,” and “House Party” will only be available at Target and Target.com beginning March 12. Preorders are available now at Target.com.
“Target and Mindless Behavior are giving fans a chance to put their own mark on the music they love,” said Anne Stanchfield, divisional merchandise manager of entertainment, Target. “Target’s known for offering extra content from the world’s most popular musicians, and now we’re taking it to a whole new level by giving fans a national platform to show off their creativity.”
The “Your Lyrics, Their Voices” contest runs Feb. 18 through Feb. 25. Submissions will be accepted online on Mindless Behavior’s Facebook page. Contestants must be at least 13 years old. Fans can use the hashtag #TeamMindless to follow the conversation about the contest and exclusive deluxe album.
“We have the most dedicated fans and are so excited to hear the lyrics they come up with to our song,” said Mindless Behavior. “Getting the chance to collaborate with them musically is a way for us to connect with them to take the Mindless movement to the next level!”
Mindless Behavior, featuring teen sensations Prodigy, Roc Royal, Ray Ray and Princeton, has built a fervent fan following by mixing R&B, pop and hip-hop harmonies with slick dance moves. Their debut album “#1 Girl” debuted at No. 2 on the Billboard R&B/Hip-Hop Albums chart and the album’s second single “Mrs. Right” was the No. 1 most added song at urban radio. The quartet has toured with top musical artists including Janet Jackson, Backstreet Boys and Justin Bieber and is currently in the midst of their own 25-city headlining tour. All Around the World featuring the group’s latest single “Keep Her On The Low,” will be released on March 12.Their debut film, also titled All Around The World, will be released via AMC Independent theaters on March 15.
Minneapolis-based Target Corporation TGT serves guests at 1,778 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
For more information, visit Target.com/Pressroom.
Courtney Foster, Target Communications
Target Media Hotline
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