Which cities spend the most online?

Online shopping has become a way of life for many US consumers, yet cyber-spending is much more popular in some areas than others. Is your city in the Top 10?

By MSN Money Partner Jul 12, 2011 3:41PM

By Bundle.com

 

Shopping online (© Comstock/SuperStock/SuperStock)For many people, shopping online has become as ubiquitous as shopping at the mall -- minus the part where you have to search for parking, climb escalators and dodge mallrats.

 

According to Forrester Research, U.S. Web sales increased by 12.6% in 2010 compared with 2009. And with more people adapting to technology and accessing the Web, Forrester says the number is likely to soar by 2015.

 

And so we bring you the top 10 online shopping cities in the U.S. We analyzed data for the 65 biggest cities in the U.S. and figured which was spending the most and ordering the most often from these top online retailers: Amazon.com, Overstock.com, Sears.com,Walmart.com, BestBuy.com, Apple.com, Netflix.com, Target.com and SonyStore.com.

 

We also looked at which cities were the most likely to have quick shipping times based on their proximity to major distribution centers, at cities' sales tax rates and at the cities where residents had the most access to the Internet.

 

Here are the top 10 online shopping cities (to see the list that ranks 65 cities, see the full article here):

 

10. Orlando, Fla.

  • Residents shopping online: 1.9 times the national average
  • Transactions: 1.92 times the national average
  • Percentage of residents who access the Internet: 55% (average is 49%)
  • Sales tax rate: 6%
  • Number of major distribution centers from top online retailers, including Amazon.com: 19

 

9. Minneapolis

  • Residents shopping online: 1.92 times the national average
  • Transactions: 2.2 times the national average
  • Percentage of residents who access the Internet: 51%
  • Sales tax rate: 6.88%
  • Number of major distribution centers from top online retailers, including Amazon.com: 5

 

8. St. Paul, Minn.

  • Residents shopping online: 2 times the national average
  • Transactions: 2.16 times the national average
  • Percentage of residents who access the Internet: 51%
  • Sales tax rate: 6.88%
  • Number of major distribution centers from top online retailers, including Amazon.com: 5

Click here for a larger version of this infographic.

 

7. Washington D.C.

  • Residents shopping online: 2.14 times the national average
  • Transactions: 2.3 times the national average
  • Percentage of residents who access the Internet: 58%
  • Sales tax rate: 6%
  • Number of major distribution centers from top online retailers, including Amazon.com: 0

 

6. Austin, Texas

  • Residents shopping online: 2.15 times the national average
  • Transactions: 2.2 times the national average
  • Percentage of residents who access the Internet: 58
  • Sales tax rate: 6.25%
  • Number of major distribution centers from top online retailers, including Amazon.com: 27

Article continues after video.

 

5. Pittsburgh

  • Residents shopping online: 2.4 times the national average
  • Transactions: 2.4 times the national average
  • Percentage of residents who access the Internet: 44%
  • Sales tax rate: 6%
  • Number of major distribution centers from top online retailers, including Amazon.com: 19

 

4. St. Louis

  • Residents shopping online: 2.56 times the national average
  • Transactions: 2.63 times the national average
  • Percentage of residents who access the Internet: 46%
  • Sales tax rate: 4.23%
  • Number of major distribution centers from top online retailers, including Amazon.com: 7

 

3. San Francisco

  • Residents shopping online: 2.64 times the national average
  • Transactions: 2.67 times the national average
  • Percentage of residents who access the Internet: 62%
  • Sales tax rate: 8.25%*
  • Number of major distribution centers from top online retailers, including Amazon.com: 29

* Sales tax rate from 2010. The California rate dropped by 1% in July 2011

 

 

2. Manhattan, N.Y.

  • Residents shopping online: 3.5 times the national average
  • Transactions: 3.67 times the national average
  • Percentage of residents who access the Internet: 55%
  • Sales tax rate: 4%
  • Number of major distribution centers from top online retailers, including Amazon.com: 13

 

1. Miami

  • Residents shopping online: 5.6 times the national average
  • Transactions: 5 times the national average
  • Percentage of residents who access the Internet: 55%
  • Sales tax rate: 6%
  • Number of major distribution centers from top online retailers, including Amazon.com: 19

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