Updated: 9/21/2010 9:00 AM ET|
Do credit cards hurt the economy?
Credit cards could be costing you money even if you don't have one. And here's why many retailers may wish shoppers would leave their cards at home.
Credit card rewards paid for much of our trip to Hawaii recently. Maybe I should feel guilty about that.
Recent research indicates that credit cards contribute to inflation and may impose unfair costs on people who don't use plastic. Everybody pays more, in other words, so that some of us can snorkel at Molokini.
The idea that credit cards may cause inflation is not really new, but it gets quite an academic airing in a paper by John Geanakoplos of Yale University and Pradeep K. Dubey of New York state's Stony Brook University. (If you like theorems, you can geek out to your heart's content by downloading the paper here.)
Boiled down to its essence, the paper argues that:
- Credit cards increase the money supply, because consumers can spend more than the cash they have on hand.
- More money chasing the same amount of goods leads to inflation as merchants raise prices in the face of higher demand.
- Can we stuff the cat back in the bag? No. Credit cards are clearly here to stay, and trying to offset the inflation they create by reducing the money supply elsewhere would cause bigger problems, the researchers conclude, including slower economic growth.
Liz Pulliam Weston
Which, as we all know, we don't really need right now.
The biggest issue
It may be easiest to do something about interchange fees, which merchants pay in order to accept credit cards.
Retailers complain that rising "swipe" fees are leading to higher prices for consumers. A November 2009 report [[linknew=November 2009 report http://www.gao.gov/products/GAO-10-45]] from the U.S. Government Accountability Office confirmed that the fees are increasing costs for merchants and that consumers may be paying higher prices as a result.
The GAO report found that not only had the fees generally risen but that the fee structure had gotten way more complex. MasterCard, for example, had just four interchange fee categories in 1991, ranging from 1.3% to 2.08%; 18 years later, it had 243 categories in a range from 0.9% to 3.25%. Retailers say the proliferation of categories at different rates makes it tough to keep track of how much they're being charged.
|A cut of every purchase|
|Number of interchange rate categories in 1991||4||4|
|Number of interchange rate categories in 2009||60||243|
|Range of interchange rates in 1991||1.25% to 1.91%||1.3% to 2.08%|
|Range of interchange rates in 2009||0.95% to 2.95%||0.90% to 3.25%|
|Percentage of rates that increased||43%||45%|
|Percentage of rates that stayed the same||45%||45%|
|Percentage of rates that decreased||12%||10%|
|Source: U.S. Government Accountability Office|
Bear in mind that retailers' profit margins are only a fraction of purchase prices. While a 1% rise in fees sounds infinitesimal, it can represent a substantial portion of the profit on some goods.
Merchants don't pay the fees directly, by the way. Banks that issue credit cards take a cut of the transactions they process and so, to a lesser extent, do banks that serve the merchants.
The GAO has a nice little graphic depicting how this works. A customer charges a $100 purchase to her card. The merchant submits the transaction to the credit card network, which passes it along to the bank that issued the customer's credit card. That issuing bank takes a $1.70 interchange fee for itself out of the $100 and submits a $98.30 payment to the merchant's bank. The merchant's bank takes a 50-cent processing fee for itself, and forwards the remaining $97.80 to the merchant.
Your rewards come right off the top
The fees range from about 1% to about 3%, with merchants paying more if:
- A rewards or business credit card is used.
- The card isn't physically present (as in online transactions).
- The merchant's volume of transactions is low (a mom-and-pop outfit pays a higher percentage than, say, Wal-Mart).
- The card number is manually typed into a card terminal, rather than swiped.
- They aren't getting a special deal. Outlets that haven't traditionally accepted credit cards, such as utilities, may get a lower rate as an incentive to start saying yes to plastic.
Merchants get lots of benefits from accepting cards, of course, including increased sales, faster processing (payment comes in one to two days instead of the five days a check typically takes to clear) and lower labor costs (credit card transactions are typically faster to process than other payment types and sometimes allow for easier self-service, such as at gas stations).
But retailers say the rising cost of accepting cards is offsetting the benefits.
"For example, staff from one large retail chain told us that for a $100 transaction, a credit card payment generally cost the company about 14 times as much to accept as cash," the GAO report said. "Other merchants reported that transaction costs for credit cards were two to four times more than their transaction costs for cash."
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