Image: Money drain © Christian Michaels, Getty Images

Pimco's Bill Gross -- the world's most famous and influential bond fund manager -- suggested at this month's Morningstar Investor Conference that anyone looking for good yields should forgo Treasurys and turn instead to foreign bonds and, notably, high-quality, dividend-paying stocks.

The message wasn't exactly new, but the takeaway was different.

If the recommendation was to buy stocks -- something Gross' flagship fund, Pimco Total Return (PTTAX) can't do -- and become a more nimble purchaser of bonds, then Gross was effectively suggesting that investors buy something besides his fund.

And he's right, because a strong case can be made that Pimco Total Return is the Stupid Investment of the Week, a regular MarketWatch feature that highlights conditions and characteristics that make a security less than ideal for the average investor.

While it is hard to imagine that the world's pre-eminent bond manager has suddenly turned stupid relative to his peers -- and this column is not intended as a sell signal -- there's a strong case to be made that investors would be better off going elsewhere, even in the bond-fund world.

That said, there is no denying Gross' greatness. Since he started Pimco Total Return in the middle of 1987, it's had an annualized average return of more than 8%, roughly a full percentage point ahead of its benchmark, the Barclays Capital U.S. Aggregate Bond Index.

In the income-generating space, that difference -- for a quarter-century -- is huge.

And there's no evidence Gross has lost his touch over time, either, as the spread between the fund and the index has been wider over the past five years.

While more recent results have been below par -- the fund is below average and trailing the index year-to-date -- the real problem here is not the past but the future. There, Gross' success actually creates a bit of a problem.

According to investment researcher Morningstar, Pimco Total Return now has $245 billion in assets spread over all of its share classes. That makes it the world's largest mutual fund, bigger all by itself than a number of the bond-market subcategories that it invests in. Pimco manages an equivalent sum across more than five dozen public and private pools, the best known being Harbor Bond Fund (HABDX), a fund I like enough to have once recommended it to my father.

That's roughly $500 billion invested in this one strategy, and Gross is about to open an exchange-traded-fund version of Pimco Total Return. The ETF won't be a perfect match for the fund's approach, which benefits from derivative strategies that Gross won't be able to use under the new structure. But it is likely to swell the assets by a few more billion dollars pretty quickly.

With Gross having shown his disdain for Treasurys -- though he is heavily invested in mortgage-backed securities, which, functionally, is a distinction without much difference -- finding yield elsewhere is a huge challenge for a fund as large as Pimco Total Return.

Where Gross might once have added value by finding the best bond deals and executing them better than the competition, even the best deals today are too small to have much impact on the fund.

Think of it as if your town suddenly floated a great bond issue, and Gross was ready to take the whole thing for the fund; if the float was $100 million -- enough to address a lot of financial issues in most municipalities -- it would still represent just 0.04% of Total Return's portfolio. In short, Gross could make a killing on the deal, but it would be too little to truly notice when absorbed into the fund.