VIDEO ON MSN MONEY
In 1998 I was a college student working a summer job for a Philadelphia swimming pool installation company.
Picture a nice warm late afternoon summer day in the Philadelphia suburbs. Lunch that day was a sandwich, carrots, and a bag of the new Frito Lay Wow chips.
So there I was working on my last job of the day when a horrific rumble went through my stomach. It felt as if a bucket of water ran from my stomach into my bowels. ( I look back on this moment and I believe I truly know how Harry felt while he was going on his date in Dumb and Dumber-the moment when his face turns from smiling to dismay)
I had only minutes to run to the truck and grab a five gallon bucket and find a hidey hole. I was able to find a spot behind the customer's shed hidden behind some bushes and a solid fence. I got my pants down with only seconds to spare before my bowels exploded.
Not my proudest moment. I am sorry if that offended anyone but that story had to be told.
Thanks Frito Lay! Thanks alot
The reason it succeeded in blind taste tests was because the same reason people chose Pepsi when they did the Pepsi challenge. A majority of people enjoy sweet tasting items, Pepsi was sweeter, so in a blind tatse test Pepsi won (most of the time). With the blind test New Coke (which was now sweeter), it would beat Pepsi. The only problem was that once it wasn't 'blind' people (I being one of them) you associate a particular taste with that nice red can you're holding, and that wasn't it.
Only problem was that is was no good to eat.
Not only did it flop for Pepsi...
It crushed Van Halen since their song was the one on the commercial.
You know...that "Right Now, Not Tomorrow" song.
Many rockers felt it was the official "Van Halen really sold out" moment.
Coke didn't make New Coke just to compete with Pepsi. Heck, maybe Pepsi wasn't in the equation at all. New Coke contained more sodium and more caffeine than the original, and the sugar increase was there to cover it up. What happens when you consume a diuretic (caffeine) with sodium? You get thirstier and drink more (source of this information: Dr. Robert Lustig in his lecture, "Sugar: The Bitter Truth").
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