3/7/2011 11:29 AM ET|
How the pros sell their own homes
Real estate agents get better deals for themselves than for their clients. To be a smarter seller, look at your home through an agent's eyes.
With house prices dropping and the real estate market in disarray, real estate agents are not the most popular professionals these days. As home prices continue to slump, many homeowners are loath to pay a real estate agent on a home sale that isn't likely to be profitable for them no matter what they do. And there's a lot of contention about how much value a real estate agent even brings.
Most people have heard of the well-publicized statistical evidence that that when real estate agents sell their own homes, they tend to keep them on the market longer (by about 10 days) and get a higher sale price (by about 3%) than when they sell homes for their clients. These figures come from the wildly popular 2005 book "Freakonomics" by Steven D. Levitt and Stephen J. Dubner. The authors assume that this is because getting a few extra dollars for a seller doesn't have a sizable impact on the agent's commission.
Actually, these well-promoted statistics offer no details about why real estate agents might have such success with their own property, and the authors appear to assume the worst. However, there are some not-so-nefarious reasons why a real estate agent might be able to get a higher price for his or her own home. Here we'll take a look at the other side of the coin and what you can learn from it, whether you decide to hire an agent or sell your home yourself.
Making an impression
If strangers were to walk into your home, what would their first impression be? This is one thing that many people get wrong -- even when they use a real estate agent.
For example, in the A&E television series "Sell This House," potential buyers are videotaped as they tour houses that the homeowners are desperate to sell. As a general rule, homeowners are shocked by strangers' first impressions of their homes. A home is largely a reflection of its owner, so it's hard for an owner to accept that other people find the décor, cleanliness or even the smell of the home distasteful.
A real estate agent is often the sounding board for buyers and their complaints about the homes they visit, and she is therefore more likely to address important deficiencies in her own home.
According to the National Association of Realtors, the second-biggest reason a home won't sell is because the homeowner hasn't taken care of details like ensuring the house is clean and uncluttered, the décor is neutral and the house has been "staged" to play up its best features. The biggest reason a home won't sell is, of course, the price. We'll get to that next.
Evaluating your property
So do real estate agents really command higher prices when they sell their own homes? In 2005, the National Association of Realtors responded to this question, but because there are very few data beyond what was collected for "Freakonomics," they weren't able to deny that the book's data may well be true.
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I’m appalled by how the public sees REALTORS. I think to clarify the issues on the article, first and foremost, as per article, there is no correlation nor a fact-finding truth that REALTORS sell their property for more. Hence, it is all an assumption. I believe a writer is supposed to write facts, not assumption.
Secondly, when a listing agent does due diligence, it is always about price, condition, location, et al. REALTORS are motivated to do their job and that is: sell the house. Many REALTORS will educate the sellers on what needs to be done in order to sell the home. Fact of the matter, the sellers that do not listen to their agents, their homes will not sell. In essence, REALTORS are to blame for the “lack” of work. In reality, REALTORS will do their homework, but as with the saying, “you can lead them in the water, but you can’t make them drink.”
Last, INVESTORS, not REALTORS will buy properties 30% under value unless REALTOR is also an investor. There is no favoritism for agents nor are there “for agents price only.” In fact, it’s quite the opposite. REALTORS are held to a higher standard.
I am distraught about this article as I’m disturbed about how the public views REALTORS. I work hard for my money, strive for perfection, goes beyond what is expected of me. In fact, my business is 90-95% referrals. If I’m corrupt, why would the public continue to recommend me?
I have written an article on this topic.You can go to sellitonyourown.blogspot.com and check it out.
I have given an info there that people can sell their homes without paying any kind of commission through different fsbo websites.I found it quite interesting throughout the internet.And the reviews I have seen from people have finally convinced me that this INTERNET thingy has gone way farther into the skies.Now,we can sell our homes through internet with the help of these websites.We just have to pay flat rate fee,rather than the 1-2% commission demanded by the broker.
I don’t mean any offense to broker community.Its just that we are helping people out there who want to sell their homes on their own.
I can list a few websites that will do the job for you:
Hope this info helps you.
A good Realtor will prepare their property to appeal to the most likely buyer. Most sellers won't make adjustment to the house that will bring a higher price. I don't know why that is, it just is.
A good Realtor will also give him/her self ample time to market the unit, so they will have a little more time with the sale.
A smart Realtor will believe the stats on value and market closer to the sale price. Most sellers want to believe their home is worth more then it is, no matter what you show them.
And any real estate agent who markets the unit him/her self is a FSBO, and becomes the worst seller, just like any other seller. Why? Because they are not objective, but subjective and can't negotiate properly.
Bottom line is a good Realtor should know what their property is worth, and how to market it.
Exposure is the key. Hire someone who has the tools and uses them.
I'm out to change the way folks think about Real Estate Agents, one seller at a time.
For Sale By Owner gets a bad rep but, depending on the sellers situation, FSBO can be the absolute best way to go.
Another option would be to try a service like iBuyHouses.com which matches you up with real estates investors in your area that are willing to buy your home directly from you so you don't have to deal with a real estates agent which can save you thousands all by itself.
If you're able to do that it will go a long way in selling your home. Also another option is go through a company that specifically buys houses like ibuyhouses.com. That can be a very simply way for you to sell your home.
I filled out the form provided and my Local Network Member contacted me that day.. It was easy and free and required little to not effort on my part..
Fsbo consultant help home owner with marketing. Marketing help your home to be seen by buyers. If buyer don't see it they cannot buy. Visit for more information
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