What's a catchy stock ticker worth?

Memorable symbols embed themselves -- and the companies they represent -- in the collective consciousness. But their effect on stock value is harder to determine.

ByJason Notte, MSN Money

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[BRIEFING.COM] The S&P 500 trades higher by 0.4% after climbing to a fresh session best. The recent gains occurred as the weakest sectors of the day returned into positive territory.

The defensively-oriented telecom space has been the lone exception as the sector continues to trade in the red. The high-yielding space trades lower by 0.6% as both AT&T (T 36.96, -0.26) and Verizon Communications (VZ 52.32, -0.42) register losses.

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