What's a catchy stock ticker worth?

Memorable symbols embed themselves -- and the companies they represent -- in the collective consciousness. But their effect on stock value is harder to determine.

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VIDEO ON MSN MONEY

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[BRIEFING.COM] The stock market maintained a narrow trading range on Thursday before ending the session essentially where it began. The S&P 500 added less than a point, while the small-cap Russell 2000 (-0.2%) underperformed.

Equity indices displayed early strength thanks in part to an overnight boost from better than expected economic data in China and Europe. Specifically, China's HSBC Manufacturing PMI surged to an 18-month high (52.0 from 50.7), while Eurozone Manufacturing PMI ... More


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