What's a catchy stock ticker worth?

Memorable symbols embed themselves -- and the companies they represent -- in the collective consciousness. But their effect on stock value is harder to determine.

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VIDEO ON MSN MONEY

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Market index data delayed by 15 minutes

[BRIEFING.COM] The stock market ended the midweek session on a mixed note. Blue chip listings bolstered the Dow Jones Industrial Average (+0.4%) and S&P 500 (+0.3%), while the Russell 2000 (-0.4%) and Nasdaq Composite (-0.02%) underperformed.

Equity indices began the day in the red, but wasted no time regaining their flat lines. Small-cap stocks were not as fortunate as the Russell 2000 spent the day in the red.

Upon returning into positive territory, the key indices were ... More


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