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I live in Phila. and you can only buy beer by the case from a beer distributor. I go to the most competitive priced distributor in the area.
The reason Bud (and Platinum and Shock Top are just marketing ploys, OK beers that are a rip off of great beers) is hitting the skids is because of price. A case of CANS is $18.99. For $24.99-$26.99 I can buy a bottled PA craft beer, like Victory, Dock Street, Troeggs, Stoudts, Yards or Philadelphia Brewing, or a non-PA craft like Flying Dog, Dogfish Head, Flying Fish or Magic Hat. Stella Atois is in that range too. Becks, Labatt's, Molson, Spaten, Fosters, or a case of the old PA standby, Yuengling, are anywhere from two or four dollars less than Bud.
Why would anyone buy sh!t like Bud when you can get real beer at, below, or slightly above the same price?
The U.S. is brewing fantastic, innovative beers all over the country, without question some of the best in the world. This is a list of beers whose sales are dropping the fastest, all of which are bad beers brewed by large breweries. Anyone commenting that it's because our beers or taste buds are inferior to the Germans/Belgians need to stop buying their beer at Exxon and BP and find a craft brew destination. The reason this list exists is because of the expanding appetite toward quality beer and the number of great local options in the U.S.
This might be because Budweiser is basically horse-piss in a can
Although the continued popularity of Corona; ie., "Mexican Budweiser" is hard to explain...
"Michelob, a lager brewed since 1986" - that should be 1896. Obviously written by someone too young to remember the "Weekends were made for Michelob" ad compaign from the 70's. Its a shame when "authors" can't even copy out of the Wikipedia correctly.
Marketing... that is the key to sales. Quality is the key to sustainability.
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[BRIEFING.COM] The Russell 2000 crosssed the 1,000 level for the first time ever today and the S&P 500 established a new all-time, intraday high. Those were some of the more memorable highlights of what was an otherwise nondescript day of trading.
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