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The single biggest reason for decline in beer sales is MAD and the law makers.
I never developed a taste for m****duced American beers since the first consumption I had of beer, as an 18 year old in 1972, when I was traveling through Switzerland and Germany., where they were locally brewed. After receiving the baptism of those beers in those early experiences, the m****duced American beers tasted nothing more than bitter swill.
Convenience stores boast of having American beers chilled at 32 degrees, which makes sense since coldness kills the flavor (bad or good) of anything crossing the palate/taste-buds. Serving m****duced American beers at extreme cold temps kills an otherwise undesirable flavor of the beverage.
Sam Adams IS damn good stuff.
Budweiser used to be the Number 1 beer - but now they have competition. The micro-brews have better and stronger taste....Bud, Coors, Miller all taste watered down.
It's like the domestic cars....in the 1960's GM alone had over 65% market share...now they have 23%....the imports are killing them. Same with beer...the micro-brews and imported beers taste real and are selling.
The only thing good about Budweiser are the great commercials!
My perspective on beer is from the retail end. Been on plenty of liquor stores in over 20 years, and beer is definitely split into two camps. You have people who drink beer to enjoy the taste of the ingredients and you have people who drink beer for a cheap drunk. There's a reason why a good 4-pack or 6-pack costs as much as a 30-pack of Natty Ice: you are paying for ingredients.
Let's degenerate for a moment into "ghetto blasters" like Steel Reserve, King Cobra (aka Bling Cobra), Olde English, Colt 45 (aka Dolt 45), et al. You buy a 40 of this crap for one reason, and one reason only: twice the legal limit for half the price.
Some more nicknames. Miller High Life (aka Miller Low Life). Keystone (aka Peestone). Milwaukee's Best (aka Milwaukee's Beast). Ice House (aka outhouse). Red Dog (aka Dead Dog).
Stroh's (aka Shmoe's).
This article tells me nothing I didn't know. Good beer requires good ingredients, craftsmanship, and time honored traditions. If a brewer spends millions on advertising product, something is going to suffer.
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