VIDEO ON MSN MONEY
The single biggest reason for decline in beer sales is MAD and the law makers.
I never developed a taste for m****duced American beers since the first consumption I had of beer, as an 18 year old in 1972, when I was traveling through Switzerland and Germany., where they were locally brewed. After receiving the baptism of those beers in those early experiences, the m****duced American beers tasted nothing more than bitter swill.
Convenience stores boast of having American beers chilled at 32 degrees, which makes sense since coldness kills the flavor (bad or good) of anything crossing the palate/taste-buds. Serving m****duced American beers at extreme cold temps kills an otherwise undesirable flavor of the beverage.
Sam Adams IS damn good stuff.
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