5 beers Americans aren't drinking

Traditional favorites fall out of favor as Americans choose beers that are lighter or have a higher alcohol content.

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1567Comments
Jan 2, 2013 12:41PM
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Best beer's in the world come from Belgium.
Jan 2, 2013 12:36PM
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I am not surprised by this info, but from personal experience, I can say that the decline of Michelob and Mich Light is a direct result of the poor marketing/distribution practices of Anheuser Busch.  I have always liked Michelob and Amber Bock, and will take a Mich Light in a pinch.  However, over the last 5+ years (about the same time span used in the comparison), it has become next to impossible to get one of these in a restaurant or bar.  For a few years prior to that, you could not get a Michelob, but they always had Mich Light.  Now if you say Michelob, you get an Ultra.  

So the question becomes:  did AB just react to the demand, or did they create this drop in demand?
Jan 2, 2013 12:26PM
Jan 2, 2013 12:23PM
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Gp to the U.P. and drink KBC, any, as they are all great.
Jan 2, 2013 12:11PM
Jan 2, 2013 12:06PM
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I don't mind telling you, I could not find a good tasting American Beer that was affordable, so needless to say I started to drink the harder whiskey, preferably sold in the quart jar.
Jan 2, 2013 11:49AM
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Thats why I drink SKY vodka and no hangover!
Jan 2, 2013 11:35AM
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The U.S. is brewing fantastic, innovative beers all over the country, without question some of the best in the world.  This is a list of beers whose sales are dropping the fastest, all of which are bad beers brewed by large breweries.  Anyone commenting that it's because our beers or taste buds are inferior to the Germans/Belgians need to stop buying their beer at Exxon and BP and find a craft brew destination.  The reason this list exists is because of the expanding appetite toward quality beer and the number of great local options in the U.S.

Jan 2, 2013 11:35AM
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This might be because Budweiser is basically horse-piss in a can

 

Although the continued popularity of Corona; ie., "Mexican Budweiser" is hard to explain...

 

 

Jan 2, 2013 11:29AM
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Light beers are for "Girls" and American men and the Light Beer Girly advertisements prove my point. Europe knows how to make good beer and IPA's. There are some very good American Micro brews but the Bud, Miller, Coors, Corona (Mexico) is complete junk (tasteless) beer for people without knowledge or taste for good brews...
Jan 2, 2013 11:26AM
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Most light beer tastes like crap anyway... cheap light beer even worse... There are good American beers... as there are bad German one's, just find one you like and Prost! Have a Good New Year...
Jan 2, 2013 11:23AM
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"Michelob, a lager brewed since 1986" - that should be 1896.  Obviously written by someone too young to remember the "Weekends were made for Michelob" ad compaign from the 70's.  Its a shame when "authors" can't even copy out of the Wikipedia correctly.

 

Jan 2, 2013 11:20AM
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Maybe they would sell more Mic's if they put them in the stores. I haven't seen them in years.
Jan 2, 2013 10:46AM
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Marketing... that is the key to sales.  Quality is the key to sustainability.  
Back in the 70's  Coors was this mystical beer only sold west of the Mississippi River, (no refrigeration transport).  A friend would get his Dad's moving and storage drivers to bring him back a case or two once in a while and we would go wild!  Thought Coors was the bomb!  
In hind sight, Coors was just sparkling water with a hint of beer flavor, (I guess it still is).  
But that is what a teenager's pallet prefers.
With age comes wisdom... for some of us.
Jan 2, 2013 10:37AM
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Most of those 5 beers are crap... always have been, always will be.  If Old Milwaukee was using its original recipe and they marketed it to the college crowd, (ie low price), it might have a come back.  

I don't drink many of the American beers except for the more flavorful micros.  But if I'm feeling nostalgic, I will have a PBR or even a Schlitz.  Ever since they cleaned up the recipes, both are acceptable light-weight, American beers.  Especially in NYC bars where you can have a long neck or a can for $3!
Jan 2, 2013 9:57AM
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I have drank Michelob Light since it first came out. Very good light beer. Michelob ultra light sucks taste like bad water . Keep Michelob Light Pleeze
Jan 2, 2013 9:42AM
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Shame on you if you drink beer or any alcohol. Nothing's better than water.
Jan 2, 2013 9:42AM
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Corona....Tastes like urona. One of the worst beers out there.
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