5 most damaged brands

Each of these products or individuals basked in the glow of public approval, before things turned negative. What makes a brand's value fall?

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VIDEO ON MSN MONEY

68Comments
Apr 24, 2013 9:56AM
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How does Carnival Cruise line not make this list.  do these authors just phone it in

Tired of wasting my time looking at this tripe

Apr 24, 2013 12:03AM
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Comcast should be in there somewhere. They are seemingly harassing their customers right out of their subscriptions and sending  them running to the competition......................ANY competition.
Apr 24, 2013 1:29AM
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I'm stunned.  They actually included Apple.  Has the media lovefest finally subsided?  This gives me hope they will some day accurately portray Obama.
Apr 24, 2013 6:24AM
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The mistake these shallow article writers make is-- every single "brand" that exists past it's Founder has been exploited by garbage hired-in executives. Behind all of our woes is- "branding" the act of exploiting an iconic name by cheapening the product or service while converting the business to some sort of gambling grubbing money machine. No ethics, no character, no good for America. As we are approaching the tipping point for America (only a few earning at the top, everyone else indentured to an economy and society whose priority is taking advantage through manipulation); we will find the nerve and will to stop giving in to cheap and creepy and restore opportunity for quality craft and service.
Apr 24, 2013 8:35AM
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Big banks, airlines, cable providers...blatantly abusive business practices
Apr 24, 2013 11:18AM
Apr 24, 2013 9:58AM
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Martha Stewart.  Let Macy's (or K-Mart) have her.  I want the old Penneys back.
Apr 24, 2013 3:30PM
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Tarnished "charity" brand:  The "Humane Society" of the United States

 

- Gives less than half of one percent of it's fundraising haul to local pet shelters (HSUS doesn't run a single one anywhere in the world);

 

- Lobbies against No-Kill shelters and sells euthanasia training videos for $399 (while not running a single pet shelter anywhere in the world);

 

- Takes millions of dollars from criminals like Michael Vick (via his wealthy supporters and the Eagles, and from for-profit education mill kingpin Arthur E. Benjamin (who stole $200 million from the feds for his company, ATI Enterprises.  Morally bankrupt HSUS CEO Wayne Pacelle appointed this lowlife to the HSUS National Council);

 

- Raised $35 million after Hurricane Katrina and spent just 20% of it on Katrina; spent just $400,000 on Hurricane Sandy, despite a similar fundraising windfall.  Uses legal loopholes to escape fraud charges.

 

--works with the scandal-plagued direct mail mill Quadriga Art; funneling nearly $10 million a year to them - minus kickbacks.

Apr 24, 2013 5:30AM
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The problems at JCP's?  I agree with the assessment about the new clothing lines.  Although even at my age, 70, I can and do wear some of the edgier styles, I prefer clothes that one can actually go to a formal meeting or church in and not look like an idiot.  Of course, since they did away with the only line, Worthington, that seems to have even a few small/petite sizes, I can't find anything that fits me anyway.  Our local store has so few clothes and such a limited selection that the styles are immaterial since there is little choice.

 

Now they are "remodeling" the only thing I still go there for, the hair salon.

 

As to Apple, I have traditionally resisted their exclusivity and price gouging, but made the fatal mistake of purchasing an IPhone and then in spite of having their supposed additional warranty/insurance, went through the agony of trying to get it repaired.  Never again!!!

Apr 28, 2013 9:37AM
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Why can't MSN just list this kinda stuff on one page?  Why do we hafta scroll thru each item?  Pretty irritating, I say!
Apr 24, 2013 1:33PM
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Hyundai - the most tarnished car maker? You have to be kidding. Look at the recalls from the other companies and tell me they aren't more tarnished than Hyundai. Whoever wrote the article apparently likes hyperbole more than facts. As a Hyundai owner, the so-called mileage "revelation" means little or nothing. I would gladly give up a couple miles per gallon to get a vehicle with a 100,000 mile powertrain warranty.
Apr 24, 2013 10:29AM
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Greedy and poor service, they deserve to go.  I would never get another Blackberry.  When I had mine they wound not help set up.  They wanted and exorbitant fee to speak with customers.  f......em!!!!!!!!!!!!!!!!!!!!
Apr 24, 2013 12:45PM
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Please add Monsanto and Dupont to the list!
Apr 24, 2013 2:09PM
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What about Sears?  Oh, sorry, they were already dead.
Apr 24, 2013 10:13AM
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Most of this is hogwash.  JC Penny I can believe.  The rest is bogus. 
Apr 24, 2013 10:29AM
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as someone looking to finally make the move to a smart phone (I've had a Mifi card for yrs), I think what is hurting Apple most is price. I'm a Verizon customer. I can get a Samsung Galaxy 3 for $99.00. If the Iphone was offered for the same price I'd go Iphone, but it goes for twice that at $199.00. I have a Ipod, my kids have Ipods, so Apple going into this decision had a big advantage, but lost it by charging a $100's more.
Apr 24, 2013 9:48AM
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To whom it may concern: Why don't you add list for the worse cell phones on the market. I have a ZTE in'which is such crap and doesn't hold a charge as well as over heats to the touch.
Apr 24, 2013 12:48PM
Apr 24, 2013 10:27AM
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So, by not constantly being revolutionary that makes Apple a failure?  Name ten other companies that constantly revolutionized industries over their lifetime.  Get real.  You don't need constant revolution to survive.  Has America survived by constantly having revolutionary wars or by improving in smaller increments?  
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