8 familiar foods get exotic twists
US companies hungry for global sales are putting unusual spins on our favorite foods. Look at what they're doing to Oreos, potato chips and more.
VIDEO ON MSN MONEY
as I get older, I find I like the cookie part of the oreo better than the frosting. Don't need all that sugar stuff. Oreo makes countless varieties involving the frosting. Double Stuffed, Chocolate stuffed, mint stuffed etc.
I have an idea. How about no stuffing. Just the chocolate wafers. Bet they would sell big time.
Could come in a bag like animal crackers.
Just a thought.
As a frequent traveler to various Asian countries I’ve of course seen some pretty bizarre local menu items offered at different American fast food chains, some good, some not so good. And this tailoring of American foods to foreign taste makes a lot of sense. But what I find more interesting is how they change the names of brands and products when sold in different parts of the world to make them sound more appealing to the locals. For example Toyoda became "Toyota" in the USA and Matsuda became "Mazda". And of course the Nissan Fair lady Z became "240Z" here. I guess they figured, and rightfully so, that Americans would think that Fair lady would be a stupid and wimpy name for a sports car and that people might not buy them because of that. Just as most Japanese people think it’s incredibly stupid that we give some of their best motorcycles names like "Ninja" or "Katana". Many times I’ve been asked by a Japanese person- "why would you call a motorcycle Assassin or Sword"? I guess when you think of it like that it does sound kind of stupid. Anyway I guess there are people who get paid very large salaries to sit around and think about what brand names will illicit positive or negative associations in the minds of certain groups of people. For example in the mid 80’s when 4-Wheel Drive sports cars first came onto the market a marketing decision was made by someone to call them "All Wheel Drive" instead of 4WD because it was thought that people couldn’t help but associate the term 4WD with big burly trucks and that that subconscious association would detract from the sports cars appeal to prospective buyers. And oddly enough they were actually right. Just changing that one little term has probably added up to hundreds of millions of dollars in extra sales over the years. That’s the power of negative or positive word associations. Anyway all I want to know is, where can I sign up for this job?
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