Water down Budweiser? How would you know?

Lawsuits claim Anheuser-Busch InBev is overstating the alcohol content of its brews, but their already low potency gives the company a huge margin for error.

By Jason Notte Feb 27, 2013 2:17PM

Image: Beer (© Corbis)A bunch of folks are suing Anheuser-Busch InBev (BUD), claiming the alcohol content of beer brands including Budweiser and Bud Light are watered down from what the company puts on the label. Just one quick question for the plaintiffs: How could you tell?

 

According to Bloomberg, suits have been filed in Philadelphia, San Francisco, New Jersey, Ohio and Colorado alleging that A-B InBev regularly adds extra water to its finished beers to knock down their alcohol volume below stated amounts. Philadelphia suit filers Thomas and Gerald Greenberg are claiming intimate knowledge of the product, based on their purchase of four cases of Budweiser or more each week for four years. Drinker Brian Wilson, who is suing in federal court in New Jersey, cops to buying a case of Michelob Ultra per month. 

 

The Greenbergs allege that A-B InBev began using alcohol-measuring instruments known as Anton Paar meters that can measure the alcohol content (known as ABV) in malt beverages to within hundredths of one percent and that it uses those meters to shave the alcohol content. An attorney in California says adding water cuts the stated ABV by 3% to 8%.

 

Even if both claims are true, however, the already low alcohol content of AB's products may dilute the plaintiffs' case a bit.

 

The difference between the case against AB and the recent uproar over reduced alcohol content in Maker's Mark is that Beam (BEAM) made it clear it was reducing its bourbon's potency. AB made no such announcement. But the problem is that a 3% to 8% deviation in a 5% ABV beer like Budweiser or 4.2% ABV Michelob Ultra may still fall within the legal margin of error set by the Treasury Department's Alcohol and Tobacco Tax and Trade Bureau

 

While Twitter users responded to the news with quips feigning surprise and equating Budweiser to Poland Spring, commenters on beer ratings and review site BeerAdvocate were pulling laws and doing the math. Subpart H, section § 7.71, paragraph c of the federal law applying to the labeling and advertising of malt beverages reads as follows:
 

Tolerances. (1) For malt beverages containing 0.5 percent or more alcohol by volume, a tolerance of 0.3 percent will be permitted, either above or below the stated percentage of alcohol. Any malt beverage which is labeled as containing 0.5 percent or more alcohol by volume may not contain less than 0.5 percent alcohol by volume, regardless of any tolerance.

 

Under that rule, 5% ABV Budweiser can have alcohol content as low as 4.7%. Michelob Light could legally drop to a near-beer 3.9% ABV. In the U.K. and in America's craft beer community, beer below 4% ABV is considered "session beer" because it lets drinkers have more than one in a session without becoming severely impaired. It's still a bad idea to drink a couple and try to drive, but you can carry on coherent conversation and not get drowsy.

 

One would think that would be a plus for AB beers often sold in 30-packs, but the Maker's Mark example suggests that consumers are in no mood to pay for a product that's even a fraction less than what they're used to getting. If AB flirted with beer beneath the government's margin for error, the backlash could be more upsetting than the company's Clydesdale Super Bowl commercial.

 

More on moneyNOW

42Comments
Feb 27, 2013 3:06PM
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Remember the old western movies/TV shows where the Marshall would catch the Saloon owner watering down the whisky and then run him out of town for being a crook, -ahh, good times.

 

Now all the Saloon owners work for a major multinational conglomerate and so does the Marshall. Would you like a lemon with your beer flavored water?

Feb 27, 2013 3:19PM
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I've always believed that most large corporation American beers are nothing more than beer flavored water.

 

Pass the micro-brewed beer please.

Feb 27, 2013 4:11PM
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 The Budweiser of 30 40 years ago had more kick and taste than todays,,
Feb 27, 2013 3:32PM
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I haven't figured out how, but I'm sure Obama is behind it.
Feb 27, 2013 3:32PM
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Why do you think everyone calls it Waterweiser? It has to be one of the crappiest beers out there. They should be suing because they are calling it beer not because of abv.
Feb 27, 2013 4:24PM
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Bud is like making love in a canoe - F-ing close to water.

Feb 27, 2013 4:35PM
Feb 27, 2013 4:30PM
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Wasn't it just last month it slipped out that AB was now buying cheaper ingredients? After 25 years of Bud Light I have changed brands to a smaller and better brewer!
Feb 27, 2013 4:47PM
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Never liked Bud....never will.  Horse piss.
Feb 27, 2013 3:39PM
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Just drink twice as much AB as before!! Or, better, switch to a real beer...
Feb 27, 2013 5:49PM
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To me Budweiser always tasted like dishwater anyway. That's why I drink Miller Lite or Samuel Adams. Both have a real beer taste, especially Samuel Adams.
Feb 27, 2013 3:56PM
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The stuff isn't even fit for me to wash my **** with.
Feb 27, 2013 6:04PM
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I don't know why they would need a "Born On" date.  Does water go "Skunky" if it sets on the shelf to long?
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I just looked at a can of Busch Light and  no where could I find the Alcohol conthet printed on it. In the past I do recall they had listed that the Alcohol content did not exdeed a certain figure. Therefore they could have less content than the Max. Alcohol allowed.
Feb 27, 2013 8:51PM
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I don't dring Bud simply because it is a very weak and tasteless beer that gives me a headache.  I would be happy to see Bud fold - get this terrible product off the market.  
Feb 27, 2013 6:49PM
Feb 27, 2013 4:46PM
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Forget about it and call it Obamabeer!
Feb 27, 2013 8:09PM
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Anyone who drinks Bud should be ripped off. With all the great beers, why waste your money on piss beer.
Mar 1, 2013 2:34PM
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Well the allegation against Bud watering down beer are serious... But I prefer Boxer Lagers thoughts on it BEST COMMERCIAL EVER


Feb 27, 2013 8:52PM
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i drink independent brews. most other mainstream beers are flavored water, including budweiser. ninkasi is my personal favorite.
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