The science behind Costco's No. 1 product
The big-box retailer spends a lot of time studying the quality of its biggest-selling item.
Toilet paper is Costco's top-selling product, in fact. And the company takes it seriously. It even studies the quality of Kirkland toilet paper in its laboratory near Seattle, as the following video shows.
Post continues below.
Costco sells $400 million worth of toilet paper every year. Any loss in quality can mean hundreds of millions of dollars in lost revenue. No wonder Costco scientists are so focused on it.
Technicians measure the whiteness of the paper. They squeeze the heck out of it -- breaking an old Charmin rule. And they pay special attention to softness and the way the paper bunches up in your hand.
I've never bought Kirkland. I always go for Charmin. What do you think, readers? Is Costco's toilet paper worth all the attention?
"The Costco Craze" premieres Thursday, April 26 at 9 p.m. ET, with a re-air at 12 a.m. ET.
More from MSN Money
MORE ON MSN MONEY
VIDEO ON MSN MONEY
Gasp!!! How could you say a Costco membership is a waste? I pay $110 a year, and usually get $300 back for my membership rebate. So that not only pays for my membership, but I get an additional $190 for shopping there. I have a family of 5 and have what I buy there down to a science so nothing goes to waste. American's are impulsive shoppers, if you waste your money there, it is no one's fault but yours.
I <3 Costco.
My husband got Charmin, since there was a coupon and I can't wait to be done with it and go back to Kirkland.
1. It's noticeably less expensive than name brand TP.
2. It's septic tank friendly, while many name brands aren't.
3. It's approved for use in RV's, and is waaaay cheaper than buying the RV-specific stuff that's sold in places like Camping World.
I'd make a comment about Costco having their, er, "stuff" together when it comes to TP... but that's way too easy.
Copyright © 2013 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] A solid November employment report translated into a solid day of gains for the major averages. While there was some talk that the encouraging job growth raised the odds of the Fed announcing a tapering at its December meeting, the message of the markets today was either that it didn't believe there would be a tapering this month or that it doesn't fear a tapering this month.
It was just one day, yet there was ample meaning wrapped up in the connection that the 10-yr ... More
More Market News
|There’s a problem getting this information right now. Please try again later.|