9/27/2013 3:45 PM ET|
Martha Stewart takes on Apple on Twitter
A series of tweets by business magnate Martha Stewart about her broken iPad has gone viral.
A series of tweets by business magnate Martha Stewart about her broken iPad -- which she said was given to her by Apple's (AAPL) founder Steve Jobs -- has gone viral.
Stewart's complaints about Apple's customer service appeared to anger the U.S. tech giant, with Stewart accusing its PR team of going "mad" at her about the tweets.
But Twitter users appeared divided in their sympathies, with some supporting Stewart -- "you have every right to voice your opinions" - and others telling the founder of Martha Stewart Living Omnimedia to buy a new iPad.
It began on Thursday, when Stewart -- who according to Forbes is worth some $638 million -- tweeted that she had dropped her iPad and smashed it. She asked her followers on the social media website whether Apple would take the broken tablet away for repair:
Stewart appeared to think that Apple would pick the iPad up -- but no one arrived:
But Stewart's frustration with the U.S. tech giant inspired an innovative idea: perhaps Apple could launch a same-day fixing service?
She appeared to back away from the increasing controversy in her following tweet – which included language that shocked some of Stewart's followers on the social media website:
This, allegedly, was when Apple's PR team weighed in, according to Stewart. Her tweet, which stated that Apple's former CEO Jobs had given her the tablet in question, had been retweeted over 1,400 times by Friday morning:
At this point, however, some people on Twitter appeared less than impressed by the fuss. User @markleggett replied "Dear @MarthaStewart, please check your bank balance. You might be surprised to discover that you have enough money to buy a new iPad" while @panzer wrote "@MarthaStewart I think Apple PR is mad at you because you keep spelling it 'Ipad'".
The string of tweets ended on Thursday evening, with Stewart expressing her frustration that she could not explain the situation on Twitter, which limits the length of messages to 140 characters.
Apple were not immediately available for comment when contacted by CNBC.
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VIDEO ON MSN MONEY
All the rest of us had to pay for our iPads but because Steve gave you one you think you're special and Apple has to cater to your wishes and whims?
Get a life and step into the real world for a change! You have the money, get it fixed and don't expect special handling unless you're willing to pay for it.
Martha is not only stupid but cheap. She should be locked up for being greedy and for what she did.
For god's sake buy a new IPAD god knows you can afford it.
Am I the only one that sees the "failure" hidden within this article. This page has a colorful Microsoft logo at the bottom of the page, and poor Martha has just broken her iPad. Will someone wake up in Redmond and rush to supply the child with a Surface tablet? I think that there may be a few to spare, and everyone knows it needs all the marketing help it can get.
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