An aging America is a win for Clorox

The company says that baby boomers will contribute to a spike in demand for its products.

By InvestorPlace Nov 22, 2013 1:33PM

Clorox disinfecting wipes in a supermarket in New York on Aug. 3, 2009 (© Daniel Acker/Bloomberg via Getty Images)
 By William White


The United States' aging population could be a huge boon for household goods company Clorox (CLX).


At Clorox's annual shareholder meeting Wednesday, the company announced that it expects to see more demand in its cleaning products due to aging baby boomers, reports the San Francisco Business Times.


Clorox's professional services unit said that it is trying to convince hospitals to take more measures in fighting infections picked up in the facilities. How can hospitals fight such infections? With bleach and hydrogen peroxide -- both of which Clorox provides.


The company also says the same is true for nursing homes, and that caregivers can use Clorox products to disinfect homes, reports The Business Times.


Clorox's stable includes a number of namesake-branded products of various forms, including liquids, wipes, cleaning tablets and even gel pens, as well as brands such as Pine-Sol, Formula 409 and Handi-Wipes.


According to the Centers for Disease Control's website, one out of every 20 patients that are hospitalized will contract a health care-associated infection. A study published on the CDC's website estimates that 70% of those infections obtained by hospitalized patients are preventable.


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