Burger King apologizes for shocking billboard image
The photo of a sign created by an angry employee has gone viral, landing the company in hot water amid accusations of racism.
By William White
The photo shows a Burger King billboard in Ephrata, Wash., that reads: "Now hiring. Must be Mexican." Burger King said the billboard was edited by an angry employee who worked at the location last summer, The Atlanta Journal-Constitution reports.
Burger King apologized for the situation on its Facebook page and gave an update on the situation:
"The sign in question was posted briefly last summer, without approval at a franchise-owned and operated restaurant. Please know the franchisee has informed us that the employee who posted and photographed this sign was immediately terminated as a result. The Burger King team is dedicated to diversity and inclusion."
Despite Burger King's apology, some customers are still angry with the company.
"Bring Burger King down for a racist sign" and "Unless you are a Mexican, you should not be supporting Burger King" are a couple of comments that can be found on Burger King's Facebook (FB) page.
KFFM, a local radio station, posted a poll on its website asking if people found the billboard to be offensive. About 78% of people who responded to the poll voted that they found the sign offensive.
More From InvestorPlace
People are stupid. Some dummy put up the sign and then they fired him and took the sign back down.
So what's the problem?
"The Burger King team is dedicated to diversity and inclusion."
EXACTLY, Once was a time when you got a job it was based upon your experience and skills, now you get hired based upon DIVERSITY AND INCLUSION!!!!!!.
Go to any fast food establishment and you will see that the sign is right....
I don't understand what the problem is.
Should the sign have been in Spanish?
There is nothing racist about the sign. It just states the obvious.
Back in the 70's when I was in high school I worked at McDonalds, and most employees were high school kids. It was a good way to make some pocket money and have something to do after school. And now all those jobs are occupied by hispanics, and a majority here illegaly.
So they're not only taking jobs from the general public, but also from our teenagers.
So, as far as I'm concerned, that sign is dead on.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] Equity indices closed out the month of August on a modestly higher note. The Russell 2000 (+0.6%) and Nasdaq Composite (+0.5%) finished ahead of the S&P 500 (+0.3%), which extended its August gain to 3.8%. Blue chips lagged with the Dow Jones Industrial Average (+0.1%) spending the bulk of the session in the red.
The final week of August represented one of the quietest stretches for the stock market so far this year. The first four sessions of the week produced the ... More
More Market News
|There’s a problem getting this information right now. Please try again later.|
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'