Burger King apologizes for shocking billboard image
The photo of a sign created by an angry employee has gone viral, landing the company in hot water amid accusations of racism.
By William White
The photo shows a Burger King billboard in Ephrata, Wash., that reads: "Now hiring. Must be Mexican." Burger King said the billboard was edited by an angry employee who worked at the location last summer, The Atlanta Journal-Constitution reports.
Burger King apologized for the situation on its Facebook page and gave an update on the situation:
"The sign in question was posted briefly last summer, without approval at a franchise-owned and operated restaurant. Please know the franchisee has informed us that the employee who posted and photographed this sign was immediately terminated as a result. The Burger King team is dedicated to diversity and inclusion."
Despite Burger King's apology, some customers are still angry with the company.
"Bring Burger King down for a racist sign" and "Unless you are a Mexican, you should not be supporting Burger King" are a couple of comments that can be found on Burger King's Facebook (FB) page.
KFFM, a local radio station, posted a poll on its website asking if people found the billboard to be offensive. About 78% of people who responded to the poll voted that they found the sign offensive.
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People are stupid. Some dummy put up the sign and then they fired him and took the sign back down.
So what's the problem?
"The Burger King team is dedicated to diversity and inclusion."
EXACTLY, Once was a time when you got a job it was based upon your experience and skills, now you get hired based upon DIVERSITY AND INCLUSION!!!!!!.
Go to any fast food establishment and you will see that the sign is right....
I don't understand what the problem is.
Should the sign have been in Spanish?
There is nothing racist about the sign. It just states the obvious.
Back in the 70's when I was in high school I worked at McDonalds, and most employees were high school kids. It was a good way to make some pocket money and have something to do after school. And now all those jobs are occupied by hispanics, and a majority here illegaly.
So they're not only taking jobs from the general public, but also from our teenagers.
So, as far as I'm concerned, that sign is dead on.
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