Burger King apologizes for shocking billboard image

The photo of a sign created by an angry employee has gone viral, landing the company in hot water amid accusations of racism.

By InvestorPlace Nov 14, 2013 12:00PM

Credit: Larry Camden’s Facebook via KFFM
Caption: Billboard sign outside at Burger KingBy William White


Burger King (BKW) has apologized after a photo of a billboard at one of its locations went viral.


The photo shows a Burger King billboard in Ephrata, Wash., that reads: "Now hiring. Must be Mexican." Burger King said the billboard was edited by an angry employee who worked at the location last summer, The Atlanta Journal-Constitution reports.


Burger King apologized for the situation on its Facebook page and gave an update on the situation:

"The sign in question was posted briefly last summer, without approval at a franchise-owned and operated restaurant. Please know the franchisee has informed us that the employee who posted and photographed this sign was immediately terminated as a result. The Burger King team is dedicated to diversity and inclusion."

Despite Burger King's apology, some customers are still angry with the company.


"Bring Burger King down for a racist sign" and "Unless you are a Mexican, you should not be supporting Burger King" are a couple of comments that can be found on Burger King's Facebook (FB) page.


KFFM, a local radio station, posted a poll on its website asking if people found the billboard to be offensive. About 78% of people who responded to the poll voted that they found the sign offensive.


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1489Comments
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People are stupid. Some dummy put up the sign and then they fired him and took the sign back down.


So what's the problem?

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Just will not understand how come when an employee does something people go off on the company. Go off on the idiot that did it. It's not like any company can constantly monitor what an employee does. Besides, the idiot that did it has been fired and the sign was removed. Get over it.
Nov 14, 2013 3:12PM
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Sounds like BK fired the offending racist employee and then apologised for his actions.  What more can they possibly do???
Nov 14, 2013 3:03PM
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The sign was speaking the truth in my opinion and real life experience. I'm a long term unemployed person who is willing to work ANY job to have an income and have been turned down at EVERY fast food restaurant because I wasn't bilingual in English/Spanish. Yes folks, even though I have management experience, that's even for the minimum wage counter/cook jobs too.
Nov 14, 2013 3:48PM
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"The Burger King team is dedicated to diversity and inclusion."

 

EXACTLY,   Once was a time when you got a job it was based upon your experience and skills, now you get hired based upon DIVERSITY AND INCLUSION!!!!!!.

Nov 14, 2013 3:38PM
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It's not offensive, it's funny, lighten up!

Nov 14, 2013 2:57PM
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Sounds like someone wanted the truth to get out.  Spanish is the primary language spoken in many fast food restaurants in our area, and we are not in California, Texas, Arizona or New Mexico.
Nov 14, 2013 3:49PM
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Go to any fast food establishment and you will see that the sign is right.... 

Nov 14, 2013 3:28PM
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Bring Burger King down? What kind of logic is that? It's like saying that every company whose employees do something that offends someone should go out of business. Burger King didn't put the sign up, the employee did - they took it down, they fired him - what more can they do?
Nov 14, 2013 4:54PM
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I don't understand what the problem is.

 

Should the sign have been in Spanish?

Nov 14, 2013 3:57PM
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And exactly why is this racist??  If anything, it is racist against whites, blacks, Asians etc....they are only hiring Mexicans?  That is not fair!!
Nov 14, 2013 3:22PM
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Why are people mad at BK for this. Someone could go post a sign on anything, but that doesn't mean the company is at fault.
Nov 14, 2013 2:58PM
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What amazes me is that the outrage didn't take place until the story had been recirculated instead of when the sign was actually up.
Nov 14, 2013 3:49PM
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Would there be the same reaction if it was Taco Bell?
Nov 14, 2013 3:13PM
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How can you  blame the company.  Do they need their signs guarded 24X7?
Nov 14, 2013 3:12PM
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So who did they hire? Inquiring minds want to know. I am not speculating I would like an honest answer.
Nov 14, 2013 4:53PM
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There is nothing racist about the sign. It just states the obvious.

Back in the 70's when I was in high school I worked at McDonalds, and most employees were high school kids. It was a good way to make some pocket money and have something to do after school. And now all those jobs are occupied by hispanics, and a majority here illegaly.

So they're not only taking jobs from the general public, but also from our teenagers.

 

So, as far as I'm concerned, that sign is dead on.

Nov 14, 2013 3:24PM
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They r just blaming bk cause it is the easy thing to do move on people

Nov 14, 2013 2:50PM
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and they also accept lower wages and don't really care about service.
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