Can Maria Bartiromo save Fox Business Network?
It's still a distant runner-up in the ratings. Will poaching arch-rival CNBC's biggest star change the game?
By all accounts, she is headed to rival financial news channel Fox Business Network, and there are two basic ways of looking at the move: CNBC is letting its "Money Honey" go after 20 years to make room for new talent; or FBN just poached CNBC's top star, showing how serious it is about unseating its more popular business-news competitor.
Comparisons can be invidious, but by some estimates Lou Dobbs, her one-time boss when she was a greenhorn producer and assignment editor at CNN Business News, has been able to draw only seven percent of his CNN audience in the 25- to 54-year-old demographic since leaping to FBN in March 2011. Bartiromo -- whom Dobbs notoriously advised against leaving CNN for CNBC in the early 1990s, saying it would be a serious career mistake -- might or might not do better. [Daily Beast]
CNN Erin is topping CNBC Erin, even doubling the demo. But take into consideration that CNN is available in more homes, seven pm (54 percent) has about double the HUT (homes using television) levels as nine am (29 percent), that CNN is a general interest news network and that CNBC's ratings don't include out-of-home viewers, and you get a sense of where things stand. [TV Newser]
|Total Day||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|Primetime||P2+ (000s)||25-54 (000s)||35-64 (000s)|
msnbc, the TMZ wannabe of "news networks".
Maybe they can replace Maria with Rachel Maddow's adams apple.
For business cable news, I usually go with Bloomberg where there is a lot less blustering and shouting and a whole lot more insight, interviews and information. Bloomberg has superior international markets coverage as well.
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[BRIEFING.COM] The stock market finished an upbeat week on a mixed note. The S&P 500 added just over a point, holding its weekly gain at 1.0% while the Nasdaq lost 0.4%.
The major averages began the day on an upbeat note, but relinquished their opening gains during the first 90 minutes of action. The early sentiment was boosted by a better-than-expected nonfarm payrolls report for February (175K versus Briefing.com consensus 163K), but a closer look into the report suggested that ... More
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