$1,000 for a side of ranch dressing?
A Texas pizza parlor hates it when diners dunk their slices. The menu charge makes it nearly impossible to do so.
The pricey option has been around for a while. Jerrier told Eater he purchased a glass case -- à la fire extinguishers -- to place the ranch in, and then hung the $1,000 price tag next to it.
Most of the regular patrons at Cane Rosso knows it's all in good fun, but the expensive menu item started picking up traction when it appeared in a Reddit thread. The debate received 900-plus comments, some of them unhappy with Jerrier, some defending him.
Eater interviewed Jerrier about his now infamous $1,000 side of ranch dressing:
The Reddit thread got pretty heated. It seemed like some of them were trying to paint you as the "Pizza Nazi."
"Everybody [on Reddit] seems to assume we're the worst people in the world, like how dare they tell me how to eat my pizza! Dude, it's a joke. Relax.
"I really don't know how you could look at [the glass case of ranch] and not automatically know it was a joke. I guess without understanding our whole body of work and what our 'bit' is… I don't know. It was pretty funny how people did take it really seriously and were super offended."
He has a hunch that a "the ranch belt" exists -- states like Missouri, Kansas, Oklahoma and "probably Ohio" make it up -- but customers in Texas and those who visit his New York restaurant, Zoli's, don't typically ask to dip their pizza in creamy salad dressing.
Jerrier says even with the opposition from some Redditors, the price tag won't be negotiated down anytime soon.
"For some reason ranch dressing on hot melty cheese just seems weird to me," he told Eater. "My friend Paulie Gee who runs Paulie Gee's in Brooklyn, his new thing is to have cold salted butter with his pizza crust. Now that's a good idea."
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Let's get up a collection. Everyone chip in 20 bucks. I'll go down there order a pie with the 1,000 dollar side of ranch and make him watch while I pour half the bottle all over the pizza and drink the rest straight from the bottle.
I promise I'll look him in the eyes while I down the bottle.
I mean if you dont like the joke dont eat his pizza why do people think they need to get offended over something that seriously DOES NOT MATTER.. I mean do it like you do at the theater and sneak a mini bottle of dressing in. That way you think your getting away with something ;) Isn't that more fun than being children about the issue??
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