$1,000 for a side of ranch dressing?

A Texas pizza parlor hates it when diners dunk their slices. The menu charge makes it nearly impossible to do so.

By MSN Money Partner Mar 24, 2014 12:57PM
Via Imgur/User: Brostash; http://imgur.com/KyqkY7KBy Caroline Moss, Business Insider

Cane Rosso, a Texas pizza parlor, has a pretty standard menu -- a pizza pie will run you about 15 bucks, a sandwich about 10. But if you're looking for a side of ranch dressing to go with your pie, you'd better start saving your pennies. It'll set you back $1,000. (via Eater)

Yes, you read that right. A grand for a side of ranch. Jay Jerrier, the owner of the restaurant, doesn't condone the mixing of the creamy dressing with his pizza, so, with a wink and a nod, he makes it nearly impossible for his customers to do it.


The pricey option has been around for a while. Jerrier told Eater he purchased a glass case -- à la fire extinguishers -- to place the ranch in, and then hung the $1,000 price tag next to it.


Most of the regular patrons at Cane Rosso knows it's all in good fun, but the expensive menu item started picking up traction when it appeared in a Reddit thread. The debate received 900-plus comments, some of them unhappy with Jerrier, some defending him.


Eater interviewed Jerrier about his now infamous $1,000 side of ranch dressing:


The Reddit thread got pretty heated. It seemed like some of them were trying to paint you as the "Pizza Nazi."


"Everybody [on Reddit] seems to assume we're the worst people in the world, like how dare they tell me how to eat my pizza! Dude, it's a joke. Relax.


"I really don't know how you could look at [the glass case of ranch] and not automatically know it was a joke. I guess without understanding our whole body of work and what our 'bit' is… I don't know. It was pretty funny how people did take it really seriously and were super offended."


He has a hunch that a "the ranch belt" exists -- states like Missouri, Kansas, Oklahoma and "probably Ohio" make it up -- but customers in Texas and those who visit his New York restaurant, Zoli's, don't typically ask to dip their pizza in creamy salad dressing.


Jerrier says even with the opposition from some Redditors, the price tag won't be negotiated down anytime soon.


"For some reason ranch dressing on hot melty cheese just seems weird to me," he told Eater. "My friend Paulie Gee who runs Paulie Gee's in Brooklyn, his new thing is to have cold salted butter with his pizza crust. Now that's a good idea."


You can read the full interview here.


More from Business Insider

25Comments
Mar 24, 2014 2:27PM
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Let's get up a collection.  Everyone chip in 20 bucks.  I'll go down there order a pie with the 1,000 dollar side of ranch and make him watch while I pour half the bottle all over the pizza and drink the rest straight from the bottle.

 

I promise I'll look him in the eyes while I down the bottle.

Mar 24, 2014 3:08PM
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I mean if you dont like the joke dont eat his pizza why do people think they need to get offended over something that seriously DOES NOT MATTER.. I mean do it like you do at the theater and sneak a mini bottle of dressing in. That way you think your getting away with something ;) Isn't that more fun than being children about the issue??

Mar 24, 2014 2:12PM
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Whoa, $1,000.00 ranch dressing, no F****** way. I do like ranch dressing, but ONLY on salads not pizza as I like my pizza the traditional way.
Mar 24, 2014 2:59PM
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I would not put ranch on my pizza, but I have dipped the crust in it.  
Mar 24, 2014 3:41PM
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Hey...it got him some free advertisement...the shop owner couldn't ask for more...
Mar 24, 2014 3:54PM
Mar 24, 2014 2:30PM
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Ranch dressing would ruin the flavor of the anchovies.
Mar 24, 2014 3:13PM
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I would only use ranch for the crust. I mean with the cheese, toppings, and sauce who needs ranch?
Mar 24, 2014 2:38PM
Mar 24, 2014 4:03PM
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Have you never heard of chicken wing pizza.
Mar 27, 2014 3:31PM
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 As this article clearly shows, the owner of the pizza restaurant has obtained what he really wanted..........free publicity.  I'll bet that his daily business has gone up since his stunt became viral.   
Mar 26, 2014 5:40PM
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It always surprises me, although it shouldn't, that there are apparently people sitting in front of their computers searching for stuff to get mad about and fire off communications about how offended they are.  
Mar 24, 2014 2:45PM
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thats gotta be some really shitty pizza to try to cover the taste with ranch dressing. they probably use hot sauce and red peppers to hide the flavor too.


Mar 24, 2014 2:36PM
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I'm from NJ, so I won't judge people putting ranch on pizza in other parts of the country, they are probably just trying to cover up the god awful taste.  They could try ketchup too, but that's probably what they used to make the sauce.
Mar 24, 2014 3:40PM
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I just don't like being told how I can or cannot eat my food. Lets be honest, I don't like being told what I can or cant do so that's the only reason I take offense.  Its a matter of personal likes and I don't understand why he wants to loose anyone's business by this type of maneuvers.  I'd rather have the garlic butter for the crust please.  
Mar 24, 2014 3:20PM
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I would not go there if I couldn't have the ranch dressing...... or I would take my own if the pizza would happen to be really especially great which I doubt.
Mar 24, 2014 2:20PM
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Owner is stupid, I live and have lived in Texas for last 40 some odd years and at least half if not more of my friends use ranch on their pizza.
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