Kmart's new ad is raising eyebrows and going viral
The retailer's video is getting hundreds of thousands of views online, though critics say it goes too far.
A new Kmart Christmas ad went live just a few days ago, and its racy nature is catching plenty of flak -- and some laughs.
The ad, called "Show Your Joe," features six men playing hand bells while standing behind a table. The table and bells are soon pulled off screen, and the men, who appeared to be wearing tuxedos, are shown to be clad in Joe Boxers. The men then start playing "Jingle Bells" by shaking their hips to ring their "bells," ABC News reports.The video has been met with both criticism and compliments on Kmart's Facebook (FB) page.
"Not shopping at Kmart. Definitely tasteless," one says. "Your ad is disgusting and very distasteful," another says. Not everyone found the ad to be offensive. "Love the new commercial," one viewer gushed. "I love the 'Show Your Joe' commercial," another said.
More From InvestorPlace
- Your Ultimate Black Friday Shopping Guide
- Hottest Cyber Monday Deals for 2013
- Good News! Thanksgiving Dinner Won’t Gobble Your Paycheck!
Like it or not, people are talking about K-Mart this shopping season for a change.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market continues to operate in mixed fashion with a little bit of role reversal seen today.
In recent sessions, the Dow (-0.05%) and S&P 500 (-0.04%) have outperformed the Nasdaq (+0.3%) and Russell 2000 (+0.2%). Not the case today as the tables have been turned.
The latter point notwithstanding, there hasn't been much conviction in today's market, evidenced by the low volume at the NYSE. Regrettably for some traders, the speech about labor ... More
More Market News
|There’s a problem getting this information right now. Please try again later.|
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'