Kmart's new ad is raising eyebrows and going viral
The retailer's video is getting hundreds of thousands of views online, though critics say it goes too far.
A new Kmart Christmas ad went live just a few days ago, and its racy nature is catching plenty of flak -- and some laughs.
The ad, called "Show Your Joe," features six men playing hand bells while standing behind a table. The table and bells are soon pulled off screen, and the men, who appeared to be wearing tuxedos, are shown to be clad in Joe Boxers. The men then start playing "Jingle Bells" by shaking their hips to ring their "bells," ABC News reports.The video has been met with both criticism and compliments on Kmart's Facebook (FB) page.
"Not shopping at Kmart. Definitely tasteless," one says. "Your ad is disgusting and very distasteful," another says. Not everyone found the ad to be offensive. "Love the new commercial," one viewer gushed. "I love the 'Show Your Joe' commercial," another said.
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Like it or not, people are talking about K-Mart this shopping season for a change.
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