Super Bowl ticket prices are plunging

The average price of $3,020 has fallen 25% in a week. 'New York is not exactly selling itself,' says 1 observer tracking sales.

By MSN Money Partner Jan 27, 2014 6:08PM
Credit: © Julio Cortez/AP

Caption: The NFL logo is seen at midfield of MetLife Stadium, the site of Super Bowl XLVIIIBy Jeff Morganteen, CNBC

If you thought the Meadowland's first Super Bowl would also be the most expensive, then think again. It could actually end up one of the cheapest in recent years, according to the CEO of TiqIQ, an online service that tracks ticket sales.


With tickets clocking in at an average list price of $3,019.99 as of Monday morning, prices have dipped nearly a quarter since conference championship Sunday on Jan. 19, TiqIQ CEO Jesse Lawrence told CNBC on Monday.


"People are waiting," Lawrence said on "Squawk on the Street." "People are waiting and letting the market drop."


A combination of frigid weather and the long distances between MetLife Stadium in East Rutherford, N.J., and the cities of the two Super Bowl teams -- Denver and Seattle -- has driven down prices with less than a week left until the big game.


"New York is not exactly selling itself," Lawrence said. "Distance is also a big factor. Combined, the two teams have 4,600 miles to go to get to New York."


Lower-level seats are going for much less than usual, Lawrence said, but suite costs have skyrocketed as the New York-New Jersey Super Bowl Host Committee gave a certain amount to sponsors. Suites at MetLife have been selling around $500,000, Lawrence said. That's more expensive than they've ever been, he said.


"Now is the time to buy if you're thinking about buying," Lawrence said. "You don't want to get stuck with no inventory and prices going up."


So far, Seattle Seahawks fans have outpaced ticket purchases from Broncos fans by a 2-to-1 margin, Lawrence said.


"The '12th man' is not only voting with their voices as they do so often," Lawrence said, referring to the Seahawks fans' game-changing noise. "I think they're pretty psyched."


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106Comments
Jan 27, 2014 10:25PM
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$3000.00 a ticket.  That's $750 per hour for a seat at the Super Bowl. That same $3000.00 can buy me a round trip ticket and accommodations for 5 days in Hawaii and I can watch the Super Bowl from there. 
Jan 27, 2014 9:51PM
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i will be in my nice warm house watching it on my 65 inch tv lol f new york
Jan 27, 2014 10:02PM
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Prepare for prices to drop even further.  No one wants to go to the freezing **** cold in an open air stadium to watch the game.  East Coast is way past its prime anyway.  Unless you like to freeze your nuts off, you don't want to go anywhere near the eastern seaboard if you don't have to right now.
Jan 27, 2014 10:21PM
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ny aint selling its self cause its in NEW JERSEY!!!
Jan 27, 2014 9:19PM
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prices way to high, push is coming to shove..
Jan 27, 2014 10:34PM
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I've been to a super bowl game. You're better off watching it on t.v.  Waste of money going to it. 
Jan 27, 2014 10:52PM
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the average fan cannot afford the super bowl as it is. as a matter of fact the regular season tickets are too expensive for the average family to afford. 
Jan 27, 2014 10:23PM
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I want to know who r all those people at the lower level who could afford $500,000  & even upper level at $3019.99     this is crazy   no wonder the world is screwed up
Jan 27, 2014 10:35PM
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Like Barnum or whoever said " There's a sucker born every minute"
Jan 27, 2014 10:00PM
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Stay home and watch it on the big screen in the comfort of your own home. With any luck the game will be canceled!
Jan 27, 2014 9:55PM
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So it's the Super Duper Pooper bowl? Who in their right minds will plunk down thousands to put up with traffic, obnoxious New Yorkers, and  bad weather to watch a game involving two Western teams?

I know, I know, whoever  accused New Yorkers of being in their right minds?

Jan 27, 2014 11:05PM
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Why would someone pay to sit in the cold wet snow to watch a game that the officials will decide who wins.
Jan 27, 2014 10:41PM
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What about a nice sunny location that also has some family entertainment?
Jan 27, 2014 10:40PM
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Liberal town. Sky high prices for a hotel room including meals and cold. Who is the genius at the NFL that thought this out?
Jan 27, 2014 10:07PM
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If the Packers had won their league and the game would have been held in Green Bay it would have been sold out - NO MATTER WHAT!  Seriously people I was a died in the wool race fan for decades and the big events (Daytona, Indy, etc) were held when the worst thing might be rain.  Get real football, if you want to hold games in the North then consult the weather forecast.
Jan 27, 2014 10:13PM
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how about they charge the same as a regular game?  No that makes sense.  NM

Jan 27, 2014 10:24PM
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'ell, the mayor is not even dumb enough to go to this game.  He will be sitting in his warm mancave watching the game and sipping suds. 

Jan 27, 2014 11:41PM
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Hopefully the NFL will see that this was a bad idea to play the Super bowl in a cold weather location
What were they thinking ??? Hell ,they are smart enough to play the almost fake Pro bowl in Hawaii
but they put the biggest game in NJ during the first week of Feb????
Jan 27, 2014 9:54PM
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Hopefully the prices will continue to drop allowing middle class and lower income people to attend the super bowl. It is interesting that Seattle is selling twice what Denver is. This could really be one of the great Super Bowls and maybe average Americans can attend.
Jan 27, 2014 11:50PM
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People who pay these prices have more dollars than sense.  In today's world, ignorance is astronomical and it explains how and why the pied piper of Kenya snuck into the White House.

Intelligent people never fell for the schemes of this lying, muslim, pos, !!!!

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