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Specifically concerning the General Motors brands here, I can fully understand why Hummer and Saab were discontinued. The reasons for the demise of Oldsmobile is less clear. But a few remaining GM mysteries in my mind are:
1. Why discontinue Saturn? I had a 1993 Saturn that was one of the best cars I ever owned. Very reliable. Great gas mileage. Rust-proof plastic body panels. What's not to like?
2. Why discontinue Pontiac? Very popular and reasonably-priced brand.
3. Finally, why continue to have both Chevrolet and GMC trucks? They are virtually identical. Why not discontinue Chevy trucks and just make GMC GM's truck line. I don't get it.
What about Plymouth? They were certainly more of an iconic brand than most of the others.
In reference to your second question concerning Pontiac, it's because in all the years Pontiac was in existance they never earned a profit. They kept producing the product because people loved them so much and Pontiac was an American icon. Nonetheless, they were never a money-maker to GM. It's a shame, too, because my husband and I both love our Pontiacs--he has a Grand Prix and I have a G6 GT, and they have been wonderfull
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