Was Steve Jobs' resignation good for Apple stock?

Why did shares go up after the CEO resigned? Because investors got some much-needed certainty.

By Kim Peterson Sep 9, 2011 2:35PM
Steve Jobs resigned as Apple's (AAPL) chief executive on Aug. 24. Some observers expected the stock to plunge, but in fact the opposite happened.

Apple shares closed at $376.18 that day. Over the next week, shares would top $390 for three straight days.

Why? Jobs' absence will certainly be a huge blow to the company (though he's now serving as chairman of the board). How could investors be happy with his departure?

Post continues below video:
As it turns out, what investors really love is certainty, writes Dirk Schmidt at Asymco, an industry analysis firm. The stock market has responded well to moments of Apple certainty, such as Jobs' Jan. 5, 2009, disclosure that, despite a hormone imbalance, he would continue as CEO.

What investors respond badly to are moments of uncertainty, such as Jobs' Jan. 17, 2011, message that he would be taking a medical leave of absence.

Clearly, the chance that Jobs would resign permanently as chief executive was already baked into the stock price. But Apple investors are also becoming more comfortable with Tim Cook running the company as the new CEO, Schmidt writes. "Steve Jobs’ resignation as CEO, as sad as it may be, has reduced unsystematic risk from the stock and therefore 'boosted' the share price performance," he adds.

Friday, by the way, Apple shares have fallen 2% to $376.44.

VIDEO ON MSN MONEY

3Comments
Sep 11, 2011 11:27PM
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Smile There are no $50 billion plus enterprises who success is dependent on one individual.

Sep 10, 2011 12:46AM
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Statistically, the odds of finding a replacement CEO as innovative & wise as Jobs is very low.  That means there is much higher risk in Apple stock.  This was simply a sell the rumor buy the news reaction in terms of the stock.  Long-term, this is likely to be VERY bad for the company.
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