The 10 most powerful global brands

Each of these companies has financial might, a worldwide presence and an ability to connect with consumers.

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Nov 9, 2012 9:47PM

Ys Up....


I would support your president if he does not tax me. I had only $333 when I came to America. I worked two jobs to pay for my living expenses and college tuitionAs the matter of fact, I do not have any cell phone, and I drive 11 year old vehicle; I am getting rich, while wall street protesters buy iphones :-) You Obama fans have been born in America and do not know how to make living in your own country. "Good" for you.

Nov 8, 2012 1:53PM
Re:  many of the comments below, I'm reading a lot of pathetic whining by sore losers a la Donald Trump. Apparently some snakes still continue spitting venom even after you stomp on their heads.  Karl Rove, Sheldon Adelson, the Koch Brothers, Crossroads, and the Tea Party LOST THE ELECTION, OK?  You are still welcome to join us in the 21st century, but the train is leaving the station soon, so get on board and start supporting your President instead of continuing to try to obstruct and vilify him.
Nov 8, 2012 1:49PM

I see your list is built based on net worth.  But to be truly powerful does not ncessarily mean lots of zeros.

How can you leave Ferrari off this list?  Formula One is the most followed sport in the world.  The tifosi are at every race enmass. 


Nov 8, 2012 12:39PM
Hmm.. it's all a matter of personal view surely? What may be a huge brand such as say Walmart is largely known in the USA than anywhere else. Global recognition are surely the most powerful brands? From Coke to Exxon to BP or even the BBC? Virgin is instantly known, McDonalds, Rolls Royce. This should be based more on 'known' branding nothing to do with funding, size of company etc. Who does not know the BBC? Apple, Microsoft all spring to mind as global brands. Some car companies yes such as BMW but Chevvy for example is barely thought of outside the US. Some other airlines are instantly known such as BA  and then certain charitable organisations are also global brands such as UNICEF etc. No this is the wrong way to make a top 10 or otherwise list. Flawed logic.
Nov 8, 2012 12:35PM
Everything you list with the exception of GE is feel good and" Techy Sexy " I'm surprised that Forbes forgot about Caterpillar .Identified any where in the world ,well managed, profitable and like GE actually makes something that builds a nation .What has Cisco ever made ?
Nov 8, 2012 11:53AM

To say that Coca Cola is not a global brand simply because it's an American company is hogwash. For many years in this brand ranking, the brand has held the number one position. It has easily been the most-recognized, most-valued brand on the planet. For it to drop to the number three position says far more about the enormous popularity of Apple and Microsoft than any shortcoming of Coke.  

Nov 8, 2012 11:34AM

To iswalmart:


You seem to be making a lot of friends here (wink) but I do have to agree with you on on e point. The fact that low wages lead to low birth rates since people can't afford the BASICS. All you have to do is look at the zero population growth in areas like central Africa where there is abject poverty. more kids for us Mubee Jubee...........can't afford them

Nov 8, 2012 11:17AM

Obamanation will destroy our country from within. He has never had a real job and has lived off a social income with no accountability for where the money comes from or meeting a payroll and paying bills. That is all he knows to do. soon we will be just like all the rest of the old socialist countries. Even China and Cuba have seen capitalism is better.

Nov 8, 2012 8:32AM

This may be off the subject but I would like to point out that this notion that companies like Coke a Cola are global companies is a farce.


Yes they may now produce and sell there products globally but the company was originally started up in the U.S.A. and it is and should be viewed as an American company doing business around the world.

Nov 8, 2012 6:34AM
toyota motor com. sells more vehicles in the united states alone than bmw does in the entire world in a given year.and if you put bmw on here bc it is an automobile giant and it is recognized as one of the premium luxury car brands, your mistaken again..bc mercedes beats bmw in that category as being recognized as the benchmark of luxury

Nov 7, 2012 9:54PM

I know all these brands, but I don't like them all.

1. BMW highly over-rated in my opinion.

2. Microsoft unreliable in many versions of Windows.

3. Apple too expensive  and over-rated as well.

4. GE A corporation that doesn't pay American taxes

5.. Cisco another terrible networking company

6. IBM Hey they turned it around

7. Coke, I like Pepsi.

8. Mcdonalds that food well kill you if you eat too much.

And the rest I can't say too much about.

Oct 16, 2012 8:47AM
Romney plans to start with his $2T increase to build a WAR MACHINE. Then he plans to invade Syria, Iran and Russia if he can. The $2T will quickly became $8T like G.W. did. Then he will say he's sorry for drafting all your kids (not his) to his wars. This is a repeat of the Bushes era.
Oct 15, 2012 3:26PM
Toyota is way more powerful than BMW.
Oct 15, 2012 3:11PM
Sweden's white birth rate is 1.8 per woman.

America's white birth rate is 1 per woman.

Sweden's white birth rate is nearly double of America's white birth rate.

Socialism beats capitalism.

Socialist Venezuela's birth rate is nearly 3 per woman.

Capitalism is killing us dead with unsustainably low birth rates.

Spread the word, it can no longer be denied.

Oct 15, 2012 3:04PM
Conservatism is American's version of Fascism.

Republicans are America's Corporate Fascist Party.

I'll take Socialism over Fascism anyday.

Socialist gasoline in Venezuela= 25 CENTS per gallon in American dollars.
America's Fascist gasoline = $4-$5 dollars per gallon.

Sweden and Venezuala don't have a 16 Trillion dollar debt and are not threatening the global economy the way that Fascist Capitalist America is. Sweden and Ven have much stronger and sustainable economies because they value good wages and take care of their people. The gap between rich and working class in Sweden is very small and poverty is e very tiny problem, compared to America.

Sweden and Venezuela have higher birth rates than America proving that Capitalist Fascism kills birth rates.

Oct 15, 2012 2:57PM
The wealth divide that is killing America is a result of Republican redistribution of wealth upwardly to the wealthiest few.

This wealth divide has killed our middle class, flatlined our birth rates in America, collapsed our housing markets, destroyed the notion that hard work pays, and has threatened the economic viability of America.

America is falling off a cliff because of this Fascist wealth divide forced on us by Republicans. America will never recover as long as we keep electing Republicans, and as long as the filibuster is abused by Senate Republicans.

Oct 15, 2012 2:44PM

If we bring the current president back, the values of any of these companies will change.

Remember "Hope and Change" Well we have had four years of Change and now we will have no hope.

I am sure the he will figure out a way to redistribute the profits of these companies away from stockholders, into the hands of the federal government and then ultimately to anyone he feels is more deserving than the people who invested their hard earned money in those companies.

You can't trust the media, liberal or conservative. Each has it's own agenda.

Obama has made it clear that he wants to socialize the US and redistribute the wealth so all people are equal in net worth. It won't work, it never has in any civilization and it takes away the incentive to work hard and take risks to make a better life for you and your children.

Oct 15, 2012 2:44PM
"Fascism should instead be called CORPORATISM because it is the corporate takeover of government."
-Benito Mussolini, Italy's Fascist dictator

"Corporations ARE PEOPLE, my friends." -Mitt Romney on the campaign trail in Iowa.

Yes, Mitt Romney is an American Corporate FASCIST.

Oct 15, 2012 2:37PM
The damning indictment on CORPORATE FASCISM is low birth rates.

With the help of Romney and Bain Capital, American corporations outsourced their jobs to China etc. When they left America, they also shipped our entire middle class to China for Corporate Fascist profits. Leaving behind high unemployment and low wage Walmart/Home Depot typoe service sector jobs.

Low wages kill birth rates nationwide when people can't afford the BASICS. Food, shelter, healthcare etc.

For profit expensive gasoline, for-profit unaffordable healthcare, expensive rents/mortgages, falling wages, high unemployment, skyrocketing food and utility prices..

Low wages+ expensive, for-profit basic living(healthcare, food, gas) = LOW BIRTH RATES.

Google America's low birth rates and learn why America is no longer sustainable due to its very low birth rates that fell dramatically under the FASCIST Bush/Republican regime.

Low wage greedy FASCIST capitalism foisted on us by conservative Republicans has lowered America's birthrates to the point that our nation can't sustain.

America's birth rates are so low that our nation is fast AGING.

Avg age of America's white population= 44

Avg age of America's Latino population= 21

All racial groups in America are seeing birth rates plummet except Latinos.

That is the damning indictment of Republican Fascist capitalist policy.

Dead birth rates.

Republican policy is killing America in every way, shape, and form.

Dems can do little as long as Republicans continue to abuse the filibuster in the Senate, essentially stopping any meaningful legislation from moving forward.

Demand filibuster reform and vote Democratic or America will continue its freefall into obscurity.

Oct 15, 2012 1:27PM

Odd way to rank these companies - by perceived value..


I would like to see the same list, but by ACTUAL value (market value). 

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