Wall Street banks should ask new analysts to value the social network instead of giving them brain teasers.
The site isn't the first to try to 'pin' its way to profits, though.
The company will struggle no matter how it's configured.
The fallout from trimmed earnings and revenue forecasts spreads, and an analyst cuts his FB price target.
Stocks are poised to finish the week higher as the unemployment rate dropped to 7.8% for September.
September unemployment declined to nearly a 4-year low as employers added 114,000 jobs. Zynga shares continue to tumble. Facebook shares fall on Zynga concerns. Avon's former CEO steps down as executive chairman.
The social network announced a major milestone, and it's time to examine its meaning for investors.
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