It's already a $4 billion market, thanks to a variety of health concerns, and food makers of all sizes are jumping in.
Two earnings reports have reignited the group, and now its their turn to shine in this bull market we're in.
The CFTC's latest Commitment of Traders report shows commercial users of corn, beans and wheat have been big buyers.
The only truly inexpensive areas are tech, industrial and finance -- and they all remain despised.
Stocks like Kellogg have been crackling -- now they're set to pop.
Keep that in mind as the market reacts to China.
Optimism was boosted by better than expected data out of China, but investors await the private sector jobs report.
VIDEO ON MSN MONEY
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US markets were able to rally hard and largely trim the day's losses. Meanwhile, a bounce in crude oil could be in the offing.
The Market Dispatches column has been discontinued. Here's where to find the latest stock and business news on MSN Money, and the latest from market writer Charley Blaine.
MONEY & POLITICS
Breaking up big banks is an untested solution to the too big to fail problem that attempts to isolate and dismantle large, troubled institutions while protecting the rest of the economy.
This Texas family has a substantial income and doesn't splurge on extras but still finds there's little left at the end of the month.
Six weeks later, most Americans have forgotten about the 2014 tax season -- except those who didn't file by the April 15 deadline.
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