Facebook shares fall well below their IPO price.
The 'smart money' isn't perfect, either.
When it comes to fundamental measures like revenue and profits, Facebook is still puny.
The search giant, up 7% since February, is benefiting from a halo effect, one expert says.
The numbers that really matter will be those that trickle in over the next 3 to 6 months.
Investors buying Facebook shares are betting that the company will find a way to monetize its 900 million users effectively.
From China to local to search, there are plenty of opportunities -- and challenges.
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