If you want to invest long-term in J.C. Penney, just make sure you understand what you're buying.
That cohort of naysayers never dies no matter what the market shows us.
Only a few have figured out frugal consumers.
Thefts rise after the retailer removes sensor security tags in a shift to a new system. The impact is hurting profit margins.
Shares of the retailer were up Wednesday on the promise for a better tomorrow -- but is that enough for investors to get in now?
The company reported a loss in the third quarter, but it says that sales trends will improve later this year.
The stock is climbing even as business gets worse. That doesn't bode well for the quarterly report Thursday.
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