President Obama is set to speak on the subject.
The site isn't the first to try to 'pin' its way to profits, though.
UBS downgrades Citigroup, Goldman Sachs and Morgan Stanley to 'neutral.'
The firm also downgrades AMD, Intel and Marvell.
It might not be the best shopping season for consumers either.
Stocks are lower at midday and the sluggish trading environment persists as investors remain on the sidelines ahead of Bernanke speech.
Competitors can only marvel at this winner's simple formula: Sell tons of products people want while maintaining good service and low costs.
Dow sheds 125 points to below 13,000. Weak economic data out of Japan, South Korea and Europe put the focus back on international issues. US retailers report generally better-than-expected sales, while jobless claims remain flat.
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The offering could become the second-biggest this year if underwriters exercise an option to buy more shares.
The Market Dispatches column has been discontinued. Here's where to find the latest stock and business news on MSN Money, and the latest from market writer Charley Blaine.
MONEY & POLITICS
Breaking up big banks is an untested solution to the too big to fail problem that attempts to isolate and dismantle large, troubled institutions while protecting the rest of the economy.
The IRS is struggling to combat identify thieves who file fraudulent tax returns in the names of older residents who don't need to file.