Technology stocks have been all over the place in the past few years. But this one looks set for big things in the long term.
Standard & Poor's equity analyst highlights favored opportunities among tech stocks and ETFs.
The better-known price-to-earnings ratio isn't the only measure to watch.
Starbucks is upgraded while McDonald's is downgraded. Zynga is initiated with a 'buy' at Goldman.
Travelers is upgraded to 'conviction buy' at Goldman, while Akamai is downgraded to 'sell' at Citigroup.
It's become one of the hottest tech and investment trends around, but it's not too late to find upside.
The list includes names poised for capital appreciation over the next year.
Customers are calling the shots in the business software market, demanding discounts that companies may not otherwise want to give.
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