The success of the program will lead to a wider roll-out across Latin America and could help retention and growth.
The company is focusing on stabilizing its core business and growing sales after dismal results in the last few quarters.
The company reported higher revenue and margins despite poor performance in South Korea and south European countries.
The beauty products company is cutting headcount and costs, and increasing online engagement.
The makeup manufacturer targets Southeast Asia, among the fastest-growing markets for beauty products.
There are growing concerns over beauty products that claim drug-like effectiveness without adequate proof.
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