Shares fall nearly 13% as investors continue to be skeptical about CEO Ron Johnson's turnaround strategy. To entice shoppers during the holidays, Penney will give away buttons with codes that could lead to prizes such as a Disneyland trip.
Canaccord initiates Kraft Foods with a 'buy' and Mondelez with a 'sell.'
The firm also downgrades AMD, Intel and Marvell.
The struggling retailer is doing whatever it can to lure back customers these days.
Competitors can only marvel at this winner's simple formula: Sell tons of products people want while maintaining good service and low costs.
AstraZeneca is downgraded to 'underweight,' and Oracle is initiated with a 'buy.'
Sprint is upgraded to 'buy,' while Coca-Cola is downgraded to 'neutral.'
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The Market Dispatches column has been discontinued. Here's where to find the latest stock and business news on MSN Money, and the latest from market writer Charley Blaine.
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