The new offerings are about to make the fast-food landscape even more hostile for Ronald and company.
The chicken wing chain is offering free meals for moms, and it expects to see 20,000 of them Sunday.
Americans are feeling a little more flush in 2013 and are likely to spend more on Mom.
Drinks at low- and high-end restaurants have gotten more expensive as customers try new brands.
By the bottle or glass, vino is costing more when you dine out -- at both high-end bistros and family-style eateries.
The chain's "$1 Cravings" menu takes aim at similar low-cost offerings from McDonald's, Del Taco and other fast-food outlets.
CEO Don Thompson says the company may offer Egg McMuffins at any hour and could consider delivery as it combats slumping sales.
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Serious issues like drought and the deterioration of the developed world spell opportunity for this industry leader.
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