Electronic Arts buys 'Angry Birds' maker

EA acquires Chillingo, the publisher of the popular mobile game app, for about $20 million.

By TheStreet Staff Oct 21, 2010 10:21AM

thestreetBy Olivia Oran, TheStreet


Gaming giant Electronic Arts (ERTS) confirmed it acquired UK-based mobile game publisher Chillingo after rumors of the deal surfaced Wednesday morning.


Chillingo, the publisher of the popular Angry Birds mobile device game, was snapped up for about $20 million, according to Reuters.


Angry Birds, in which players hurl birds in slingshots toward various types of targets to win points and advance to new levels, was ranked the most popular paid Apple (AAPL) iPhone app during the third quarter of 2010 and the second most popular paid iPad app, according to mobile analytics provider Distimo. The game has sold more than 6.5 million copies in the App Store since December 2009.


Electronic Arts did not buy the rights to the Angry Birds franchise or the game's developer, Rovio Mobile. EA will, however, receive access to publishing revenue from the game's sales.

"By acquiring Chillingo, EA Mobile is increasing its market leadership on the Apple platform as well as reaffirming its position as the world's leading wireless entertainment publisher," Electronic Arts said in a statement.


The transaction comes on the heels of DeNA's $400 million acquisition of mobile gaming company ngmoco last week. Other recent gaming deals include Electronic Arts' acquisition of Playfish for $300 million and Disney's (DIS) purchase of Playdom for $763 million.


The mobile gaming market is expected to surge to $11.7 billion by 2014 with Apple's OS software responsible for the bulk of this growth, according to gaming research firm DFC Intelligence.


Shares of Electronic Arts were up 1% to $15.55 Thursday morning.


Related Articles

Oct 21, 2010 2:45PM
still waiting for the app. that'll help me stop dropping/stomping/running over  my ipad.........i don't know, really don't why it keeps happening!!Baring teethBeer mug aaaaaaah a nice cold coors gold!Tongue out
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
100 character limit
Are you sure you want to delete this comment?


Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.



Quotes delayed at least 15 min
Sponsored by:


There’s a problem getting this information right now. Please try again later.
There’s a problem getting this information right now. Please try again later.
Market index data delayed by 15 minutes

[BRIEFING.COM] Equity indices closed out the month of August on a modestly higher note. The Russell 2000 (+0.6%) and Nasdaq Composite (+0.5%) finished ahead of the S&P 500 (+0.3%), which extended its August gain to 3.8%. Blue chips lagged with the Dow Jones Industrial Average (+0.1%) spending the bulk of the session in the red.

The final week of August represented one of the quietest stretches for the stock market so far this year. The first four sessions of the week produced the ... More


There’s a problem getting this information right now. Please try again later.
Sponsored by: