12 celebrities who lost big endorsements

These stars were out millions of dollars when their actions caused their corporate partners to jump ship. Here's how they blew some major deals.

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Aug 5, 2013 5:24PM
I like to ask why Paula Dean is getting hammered so badly when Al Sharpton told Rachel Shantel that he to had used the n word when he was younger. Why is it ok for him a man of the black people to do this but Paula Dean is belittled, stripped of her endorsements and in fact made a slave of the news media.
Aug 1, 2013 12:13PM
Aug 5, 2013 6:21PM
Let he who is without sin cast the first stone. She said something almost 30 years ago, let it go.
Aug 5, 2013 4:53PM
Hey Whoppi what kind of a job do you think Obama is doing on the economy or is that George W Bush's fault too?
Aug 1, 2013 12:06AM
What I want to know, is why Alec Baldwin hasn't lost his?  (Rhetorical Question)

How about that Capital One?

Aug 5, 2013 6:50PM
Walmart, Target, Sears, Kmart, Home Depot, etc. dropped all of Paula Deen's products for racial slurs.  Why are they not removing Philadelphia Eagles products for Riley Cooper's slurs?  If you do it for one you need to do it for all.  Oh and not to mention all of the rap CD's. Cooper just got a slap on the wrist.  Funny that there are different rules for different people.  Walmart, Target, Sears, Kmart, and Home Depot need to admit they made a big mistake by turning against Paul Deen.
Aug 5, 2013 4:50PM
How about people are way too sensitive nowadays and need to stop being such crybabys.  Do I agree with what these people did, no.  But seriously, all Americans do is cry about everything that is said or done anymore and it's getting really old.
Aug 1, 2013 12:19PM
how about a report on americans how have lost jobs . most of the "celebrities" shown deserved to lose and can live off the money they have now for the rest of their life . why does the press always put the "celebrities " monetary needs as major news before the average citizen ?...........money !
Aug 5, 2013 4:57PM
Lil Wayne, Nothing that he endorses would make me buy it, who hired this (fugly) trash.
Aug 5, 2013 6:10PM
I feel so bad for Paula Deen. I've been a big fan of hers and I get her magazine. I think what  has happen to her is wrong. Let's not forget that this is a woman who grew up in the south at a time when there were whites only and colored everything. Make the woman take a course in race relations but don't throw her under the bus.. Paula if you read this I want you to know that I'm still a big fan and I know that you will come out of this on top.
Aug 1, 2013 12:34PM
One of those who should lose Mountain Dews is that foul mouthed cRapper with his F... 'em long  and it's peppered use throughout his Rap Crap.  Yet they endorse this filth through him to America's children according to an earlier article this week and wouldn't you just know, Sharpton approves.
Aug 5, 2013 5:17PM
And 313.8 million people, who just don't care!

Aug 1, 2013 9:20AM
Well if I was a celebrity I would make sure I said & did all the right things in public as the advertising endorsements equates to millions of extra dollars of income for relatively easy work.  I never could really understand why a big time celebrity or sports player would open their mouth on a sensitive subject which ultimately destroys any endorsements...keep your mouth shut & make millions laughing all the way to the bank.
Aug 5, 2013 6:08PM

I never understood celebrity endorsements in the first place. why should alec Baldwin's, whoopee's, or any such person's opinion out-rate an actual consumer's opinion? after all, they are paid to say what is in the script! 


I must admit the commercials are entertaining most of the time. but I never buy anything just because mr or ms high-up muckity muck said it was tasty, refreshing, more attractive, whatever. the products being endorsed by celebrities are usually over-priced and equal to lesser known brands, if not inferior.

one reason for the higher price is the costs of the endorsement contracts.


screw em! but I think paula got a raw deal!

Aug 5, 2013 5:32PM
Nobody is innicent no one is guiltless we all have missed the mark so stop throwing stones
Aug 5, 2013 5:01PM
Idiot endorsers... how about dredging up 30-year old one-event info on their CEO's and then can them
Aug 5, 2013 7:54PM
Really... Don't understand the Paula Deen hatred.  She said something a long time ago, admitted to it, and it isn't part of her mindset now.  Heck, she is even a supporter of Obama.  This is simply a scorched-earth / zero-tolerance to mind numbing political correctness.
Aug 5, 2013 5:06PM
Typical Media - loves to print ANYTHING that detracts from real news. And ever so positive too! The world and the US are on fire and THIS is "news"? 
Aug 5, 2013 7:44PM
I's only a drop in the bucket for  them I wish that drop would go to the people that really need it!
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