12 celebrities who lost big endorsements
These stars were out millions of dollars when their actions caused their corporate partners to jump ship. Here's how they blew some major deals.
I never understood celebrity endorsements in the first place. why should alec Baldwin's, whoopee's, or any such person's opinion out-rate an actual consumer's opinion? after all, they are paid to say what is in the script!
I must admit the commercials are entertaining most of the time. but I never buy anything just because mr or ms high-up muckity muck said it was tasty, refreshing, more attractive, whatever. the products being endorsed by celebrities are usually over-priced and equal to lesser known brands, if not inferior.
one reason for the higher price is the costs of the endorsement contracts.
screw em! but I think paula got a raw deal!
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[BRIEFING.COM] The stock market finished a down week on a cautious note with small caps leading the retreat. The Russell 2000 lost 0.5%, widening its weekly decline to 2.6%, while the S&P 500 shed 0.3%. The benchmark index ended the week lower by 2.7%.
This morning, the market was provided a basis to rebound with the July employment report, which was just right for the policy doves (209K versus Briefing.com consensus 220K). It showed payroll growth that was weaker than expected, ... More
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