12 celebrities who lost big endorsements
These stars were out millions of dollars when their actions caused their corporate partners to jump ship. Here's how they blew some major deals.
I never understood celebrity endorsements in the first place. why should alec Baldwin's, whoopee's, or any such person's opinion out-rate an actual consumer's opinion? after all, they are paid to say what is in the script!
I must admit the commercials are entertaining most of the time. but I never buy anything just because mr or ms high-up muckity muck said it was tasty, refreshing, more attractive, whatever. the products being endorsed by celebrities are usually over-priced and equal to lesser known brands, if not inferior.
one reason for the higher price is the costs of the endorsement contracts.
screw em! but I think paula got a raw deal!
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[BRIEFING.COM] The stock market finished an upbeat week on a mixed note. The S&P 500 shed less than a point, ending the week higher by 1.3%, while the Dow Jones Industrial Average (+0.1%) cemented a 1.7% advance for the week. High-beta names underperformed, which weighed on the Nasdaq Composite (-0.3%) and the Russell 2000 (-1.3%).
Equity indices displayed strength in the early going with the S&P 500 tagging the 2,019 level during the opening 30 minutes of the action. However, ... More
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