12 celebrities who lost big endorsements
These stars were out millions of dollars when their actions caused their corporate partners to jump ship. Here's how they blew some major deals.
I never understood celebrity endorsements in the first place. why should alec Baldwin's, whoopee's, or any such person's opinion out-rate an actual consumer's opinion? after all, they are paid to say what is in the script!
I must admit the commercials are entertaining most of the time. but I never buy anything just because mr or ms high-up muckity muck said it was tasty, refreshing, more attractive, whatever. the products being endorsed by celebrities are usually over-priced and equal to lesser known brands, if not inferior.
one reason for the higher price is the costs of the endorsement contracts.
screw em! but I think paula got a raw deal!
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