7 sneaky ways brewers sell you beer
Faced with slumping sales, brewers of all sizes are resorting to some tricky moves to get drinkers interested again. Here are seven ways companies have you thinking about beer.
The big commercial brewers need to spend more money making a better, and better-tasting product, and less money on fancy cans. (wide mouth, punch top, bow-tie shape).
Then, spend less on goofy, cartoony commercials and reduce the product price.
My impression of Homer Simpson: "MMMMmmmm... Beeeerrrrrrr.....
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Asian markets ended the quiet session on a mixed note. The overnight news flow was light, but the chief of Japan's pension fund GPIF said the fund is adjusting its portfolio towards greater exposure to equities.
Economic data was limited. Japan's Household Confidence slipped to 37.5 from 38.3 (previous 40.2), while the weekly ... More
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