7 sneaky ways brewers sell you beer

Faced with slumping sales, brewers of all sizes are resorting to some tricky moves to get drinkers interested again. Here are seven ways companies have you thinking about beer.

 of 9
 of 9
41Comments
May 21, 2013 9:29PM
avatar
lower the price  that will boost sales
May 22, 2013 7:28AM
avatar

The big commercial brewers need to spend more money making a better, and better-tasting product, and less money on fancy cans. (wide mouth, punch top, bow-tie shape).

 

Then, spend less on goofy, cartoony commercials and reduce the product price.

 

 

May 21, 2013 8:12PM
avatar
Some beers have to be sold in a bomber because it would be way too expensive to purchase it in a six pack. Pricey, but delicious, beers such as the Dogfish Head (which you mentioned) 90 Minute Imperial IPA and Stone Ruination are sold in four packs. I've dropped $10 for a bomber for special occasions. I like to support small business. Microbrews are now employing tens of thousands of Americans. Furthermore, I pay for quality versus quantity. I'll give almost any microbrew a chance (with few exceptions such as Hangar 24 because I've met the owner and some of his employees and they were giant douchebags and the giant breweries that market something under a new name - such as Blue Moon (Coors) - so that you think that you're buying a mircobrew).
May 22, 2013 9:14AM
avatar
They brew it, bottle it, and put in a store...works every time on me, those sneaky bastards, LOL.
May 21, 2013 8:45PM
avatar
I guarantee beer sales aren't slacking on account of me!  Nothing like a good craft Hefeweizen!
May 22, 2013 1:08AM
avatar
Here's an idea: Raise the alcohol content and lower the price. You'll at least sell more to me!
May 22, 2013 12:23AM
avatar
Beer sales down???  Not with me or my friends!!  The stuff is getting too exspencive though, if it gets much higher I'll quit buying it. I already make some of my own now.  The stuff I make is really good, but fattening as hell!!
May 21, 2013 10:58PM
avatar
How can an AMERICA believe in any brand of beer when the brand they like gets bought by foreign countries, or is worried about sales so much that they would add urine to the can to and to sales. Then you have the other side telling you that I'm going to lower the limit on BAC so I can catch you without any reasonable cause. Let's just make our own and share with the neighbors! Then we will know whose the best the neighbor with the most guests!
May 22, 2013 12:52PM
avatar
Drinking age should be lowered to 18 while the driving age raised to 21....
May 22, 2013 10:42AM
avatar
lower college tuition so we have more money to spend on more important things, like beer :)
May 22, 2013 12:55PM
avatar

My impression of Homer Simpson:  "MMMMmmmm... Beeeerrrrrrr.....

Jul 23, 2013 10:09AM
avatar
Beer Coupon's would get sales up  .
May 22, 2013 1:30PM
avatar
They should give away free pretzels.
May 22, 2013 12:27AM
avatar
MillerCoors??  Are they one company now?  Funny, I like Coors, but don't much care for Miller.  I wonder if it is the same stuff, that would be a good joke on me!!
May 22, 2013 7:30AM
avatar
... take two very large american breweries looking for a way to promote western beer drinking of their brand and pre-summer time thirst building, and a relatively little known obscure mexican city festival and promote it into a huge national celebration and beer drinking festival called cinco de mayo.  Best way number 11.
May 22, 2013 12:10AM
avatar
Come to Czech for some actually a REAL beer.
May 21, 2013 9:00PM
avatar
No, no, no! They only have to create just one "ask your doctor" ad.  Ask your doctor if this beer is right for you.  If you have a history of drunken stupors, don't drink this beer.  If you know anyone who gets drunk, don't drink this beer.  If you know anyone who may get drunk, don't drink this beer.  You should not drive or operate machinery if you drink this beer.  It could cause loss of vision, reasoning ability, balance, ability to stand or walk and could cause  you to vomit in your car, on your couch or in your bed,  If you notice any of these symptoms, stop drinking this beer and call your doctor immediately.  But, ask your doctor if this beer is right for you.  Call Today!!!
avatar
What do I think, well I don't like the taste of any beers.  To me it doesn't matter how much space they take up or what they do, it just doesn't interest me except in one way.  It causes drunk drivers!  More than likely one day I will get killed by a drunk driver.  Because I am a normal driver that drives the speed limit and obey all the laws.  I don't drink and drive.  I believe that when someone gets killed by a drunk driver each brewery of beer or liquor and wine should have to pay that family of the deceased $1,000,000 per person killed except the drunk driver or family.  The drunks are way out of line when all they need to do is call a cab or ask a friend thats not drunk to drive you home.  During holidays in some cities are paying for the cab ride up to 25 miles free.  You think you are too good to do that well how about intox. manslaughter or murder?????  Now who is too good.
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?

DATA PROVIDERS

Copyright © 2014 Microsoft. All rights reserved.

Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.

Trending NOW

What’s this?

MARKET UPDATE

[BRIEFING.COM] The major averages punctuated a solid week with a subdued Friday session. The S&P 500 shed 0.2% to narrow its weekly gain to 1.7%, while the Nasdaq Composite (+0.1%) displayed relative strength. The tech-heavy index finished the week in line with the benchmark average.

Market participants went into today's session expecting to hear some new insight from Fed Chair Janet Yellen, who delivered the keynote address at this year's Jackson Hole Symposium. Unfortunately, the ... More

MSN MONEY'S