Best and worst corporate logo changes
Any logo change is a massive undertaking for a company. The stakes are high, and so is the failure rate, if consumers and critics are to be believed.
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a good number of these corporate icons went to far, trying to be politically correct(yikes!), or chose to update based upon "tired" idea's, hokey graphics, and/or to be more (sur)realistic.
i once got fired-up when amazon changed the simplicity of their website, becoming more sophisticated,but in time it was permanent. i eventually waivered and love the modernized amazon.
sometimes we the consumers win, sometimes we loose. my favorite is wendy's, their old logo i though was really too old-school and "rusty" and like the new one which reflects the REAL Wendy Thomas whom inherited her father Bill Thomas's legacy(i also think to mark her "signature" take-over of the business). i think it was done to mark a new start for the fast food franchise and to clean up the mildly slippery image and work policies of the restaurant(some of them were being run by childish people and or treating their customers badly). as for the jc penny logo? all i can say is..lololol! my biggest grip is arby's, shame on them for getting rid of the "old-west" ,"layman's", humble, patriotic, spririted, country-like logo, it has/had the charisma and charm of their "soul"! change is only good when it is proven good for business not just to be complacent and please the demand for some sort of "Facelift". i would laugh my tail off if facebook and/or twitter did this!
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