Hostess Twinkies set for July return
The snack cake will soon be on shelves again in what the company bills as 'the sweetest comeback in the history of ever.'
Rejoice, all you mourning Twinkies fans. The preservative-laced servings of Americana will return to store shelves on July 15.
Twinkies' resurrection is courtesy of Metropoulos & Co. and Apollo Global Management (APO), which bought Hostess after the snack-cake maker filed for bankruptcy last year.
The new box will resemble the old one, with the added line, "The sweetest comeback in the history of ever." The price will be $3.99 for a box of 10 -- the same as before production was suspended, the Associated Press noted.
Hostess is also considering rolling out some snack cakes with healthy-eating attributes, such as low-sugar, gluten-free or low-sodium cakes, Hostess president Rich Seban told AP.
Twinkies is returning to a changed snack-cake landscape. While the treat was unavailable, rivals jumped in with knockoffs, such as Little Debbie's "Cloud Cakes," which mimic Twinkies' gently curved-dome shape. And earlier this year, Sara Lee owner Grupo Bimbo (GRBMF) was said to be working on a knockoff.
"A lot of impostor products have come to the market while Hostess has been off the shelves," Daren Metropoulos, a principal of Metropoulos & Co., told AP.
Hostess isn't the same company it used to be. It had struggled long before its bankruptcy, laid off 15,000 unionized workers as a result and sold off its brands to a variety of buyers (Drake's Cake was bought by Little Debbie owner McKee Foods, for example). Hostess now operates four bakery plants instead of 11.
In the meantime, fans should plan to eat the Twinkies relatively quickly, because contrary to urban legend, the snack cakes do carry an expiration date.
Or as Seban told AP: "Forty-five days; that's it. They don't last forever."
Follow Aimee Picchi on Twitter at @aimeepicchi.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The major averages finished the session on a modestly higher note, but not before heavy selling pressure sent the Nasdaq Composite (+0.3%) for a test of its 200-day moving average. The S&P 500, meanwhile, added 0.7% with all ten sectors posting gains.
Equities climbed at the open with the advance built on the relative strength of biotechnology and other momentum names. Despite the solid early gains in those areas, the market began fading from its high as multiple ... More
More Market News
The company has made at least 4 acquisitions in the space, and few people have paid any attention.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'