Lululemon plans stores just for men
It already sells products aimed at them, but it's preparing a risky move to take that business to a new level.
The chain, which recently fixed a manufacturing defect that made its yoga pants bottoms too sheer, plans to open stand-alone stores for men by 2016, Bloomberg News quotes CEO Christine Day as saying. Men already have plenty to choose from at Lululemon stores, including $88 tops and $32 boxer shorts.
Men's goods now account for less than 10% of Lululemon's sales, but demand for them has been growing faster than for the rest of its business, the news service says.
Investors are growing concerned about Lululemon's growth prospects in the wake of CEO Day's unexpected retirement, even though the company reported better-than-expected earnings and gave bullish guidance for the current quarter. It continues to face fierce competition from rivals such as Under Armour (UA) and Nike (NKE), which may feel emboldened by the negative publicity around Lululemon's sheer pants, a quality-control problem that wasn't Lululemon's first.
The new expansion strategy is risky. As Bloomberg noted, many fashion brands that appeal mainly to women have failed to attract male buyers, sometimes spectacularly so. Who can forget New England Patriots Quarterback Tom Brady's odd endorsement of Deckers Outdoor's (DECK) Ugg boots, which USA Today said are "worn predominantly by suburban women, sorority girls and men who get them as a gift and forget to return them"?
Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The stock market ended the Tuesday session on a lower note after generally upbeat earnings took the back seat to geopolitical concerns. The S&P 500 (-0.5%) and Nasdaq Composite (-0.1%) ended on their lows, while the Russell 2000 (+0.3%) displayed relative strength.
Once again, market participants were focused on quarterly reports in the early going, but geopolitical worries overshadowed the impact of mostly better than expected earnings. Specifically, equities ... More
More Market News
After enjoying a smooth rise in stock prices since May, investors are about to be hit with another bout of volatility.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'