7-Eleven's birthday: Free Slurpees are just the start
Consumers can also upload their 'Slurpee Dance' videos and celebrate in a host of other company-supported ways.
Consumers who visit one of the chain's 10,100 stores in North America on Thursday can get a free 12-ounce portion of the icy, sugary drink to celebrate the company's "unofficial" 86th birthday today (7/11, get it?). That's almost double the size of last year's free drink.
That's not all for Slurpee fans. They can follow "YouTube dancing phenom" Nathan Barnatt's lead and post their own version of the "Slurpee Dance" on the video site because, as the company noted, "to celebrate means to dance, and to celebrate free Slurpee drinks means to Slurpee Dance."
But wait, there's more.
7-Eleven is offering party favors for download on its website and an vast assortment of swag such hats, T-shirts, sunglasses, flip-flops and tank tops. Those still needing encouragement to party can download "Pam the motivational chinchilla" and her four affirming phrases.
"Because everyone needs a little encouragement, especially from a cute, fuzzy animal," the company said.
7-Eleven estimates that it will give away about 7 million Slurpees with a retail value of $7.6 million, Laura Gordon, the company's vice president of marketing and brand innovation, told USA Today, adding that the company's target market is young men.
Follow Jonathan Berr on Twitter @jdberr.
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who is going to be the msn writer who puts up the story how the democrats in the senate screwed over future college students by not passing a bill to keep rates at 3.4%?
democrats raised it to 6.8% screwing college students
Maybe this moron who calls himself a "Journalist" should do some reasearch before making such statements to the public like the fact that 7-Eleven is providing a 12oz version of their Slurpee drink rather than the 7.11 oz version provided in the past.
How about doing some research before you write your "article" dumbo! It clearly states on the 7-Eleven website the cups are 7.11 oz not to mention it is the 7.11 oz cup that is provided at the store, unless or course you want to pay for Jonathan's dumb a$$ reporting. I say we all send the bill to Jonathan so that he can pay the difference since he is the one with the faulty reporting!!!
Get a clue or else find a new job!!!!!
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