7-Eleven's birthday: Free Slurpees are just the start

Consumers can also upload their 'Slurpee Dance' videos and celebrate in a host of other company-supported ways.

By Jonathan Berr Jul 11, 2013 10:40AM
File photo of a 7-Eleven store sign (© Tim Boyle/Getty Images)If companies could earn gold medals for marketing hype, 7-Eleven would surely win one for its latest Slurpee  promotion.

Consumers who visit one of the chain's 10,100 stores in North America on Thursday can get a free 12-ounce portion of the icy, sugary drink to celebrate the company's "unofficial" 86th birthday today (7/11, get it?). That's almost double the size of last year's free drink.

That's not all for Slurpee fans. They can follow "YouTube dancing phenom" Nathan Barnatt's lead and post their own version of the "Slurpee Dance" on the video site because, as the company noted, "to celebrate means to dance, and to celebrate free Slurpee drinks means to Slurpee Dance." 

But wait, there's more.

7-Eleven is offering party favors for download on its website and an vast assortment of swag such hats, T-shirts, sunglasses, flip-flops and tank tops. Those still needing encouragement to party can download "Pam the motivational chinchilla" and her four affirming phrases.

"Because everyone needs a little encouragement, especially from a cute, fuzzy animal," the company said.

7-Eleven estimates that it will give away about 7 million Slurpees with a retail value of $7.6 million, Laura Gordon, the company's vice president of marketing and brand innovation, told USA Today, adding that the company's target market is young men.
Follow Jonathan Berr on Twitter @jdberr.

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Jul 11, 2013 2:51PM
OMG - really its free slurpee day!! Get over your issues an go get a free slurpee and relax...Happy Birthday to 7-Elen for the best slurpees ever!!
Jul 11, 2013 1:05PM
I'm only saying this because dog pound is griping on the student loan rates.  But the real problem with student loans is that the government made is so easy for students (and their parents) to get student loans to go to college because "everyone deserves higher education."  When NAFTA was signed in 1993 in order to allow lower level work to be done by our trade partners so that Americans could get higher paying more technical jobs, it began an influence that many jobs were beneath Americans and they should all be going to college.  The financial aid was made available at better rates, but now so many have defaulted on payments and the debt doesn't go away.  The government can take your wages even into retirement taking your social security to pay for your unpaid student loans.  They can't be discharged by bankruptcy.  Maybe we should have been teaching the students that had no expectation of completing college to learn some trades.  These offer good paying jobs without needing college degrees.  Instead we have saddled a generation with debt that they cannot pay off and no exit in sight to make the debt go away in their lifetimes.  This is part of the reason college costs have increased so much.  Also, for profit schools mushroomed taking advantage of more students who would not graduate, but more likely default on these never-ending loans.
Jul 11, 2013 7:17PM
Yeah  7/11 Thanks for the FREE Slurpee
Jul 11, 2013 5:49PM
I'm not sure what these posts are about since the article was about 7/11's unofficial birthday. Student loans? Government should limit program to schools with a 51% or better graduation rate. Even the "top" school online boasts an 18% graduation rate and everyone is ecstatic because the rate is going up from there. High schools give away grades or change them if the parent insists. Students cheat on ACTs and SATs. 

I feel colleges should have entrance exams and teach no prep or remedial courses. Students should have incentive to get through quickly. Nowadays the basic 130 credit bachelors takes nigh unto six years. Not bad for a four-year degree! Schools encourage students to take longer (or make it difficult through scheduling conflicts) so they can collect additional tuition.

With so many offerings online, pre-requisites should never holdback students from enrolling in upper division courses they really needs. If a class is over enrolled, take it online and check in once a week.

It's a well-calculated effort to extort money with the student's needs being last in the equation. 

Jul 11, 2013 6:52PM
Wow maybe obama can finally get a slurpee and quit being pissed at the republicans
Jul 11, 2013 10:55AM

who is going to be the msn writer who puts up the story how the democrats in the senate screwed over future college students by not passing a bill to keep rates at 3.4%?


democrats raised it to 6.8% screwing college students

Jul 11, 2013 3:11PM

Maybe this moron who calls himself a "Journalist" should do some reasearch before making such statements to the public like the fact that 7-Eleven is providing a 12oz version of their Slurpee drink rather than the 7.11 oz version provided in the past. 


How about doing some research before you write your "article" dumbo!  It clearly states on the 7-Eleven website the cups are 7.11 oz not to mention it is the 7.11 oz cup that is provided at the store, unless or course you want to pay for Jonathan's dumb a$$ reporting.  I say we all send the bill to Jonathan so that he can pay the difference since he is the one with the faulty reporting!!!


Get a clue or else find a new job!!!!!

Jul 11, 2013 12:54PM
So glad we allowed in all the Indians. There would be no one to work in or own the stores. Is this what they mean when they say immigration helps the country?
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