AT&T deletes 9/11 tweet after Internet pounces
The company posted a photo of a cell phone showing the memorial lights at the site of the World Trade Center. The image was immediately criticized.
The company posted a Twitter photo of a cell phone showing the Tribute in Light memorial lights at the site of the World Trade Center in New York. "Never Forget," the accompanying caption read.
It didn't take long for commenters to slam the company's marketing misfire, and AT&T responded by taking the photo down.
"Not an occasion for product placement, AT&T," wrote Mashable reporter Lauren Indvik. Another Twitter user added this: "And the award for most tacky 9/11-themed advertising goes to. . . AT&T!"
The jokes began pouring in, too. "Oreo is really rethinking that 'creme plane flies into twin cookie towers' tweet it's about to put up," wrote one Twitter user.
AT&T apologized shortly after. "We apologize to anyone who felt our post was in poor taste," the company said on Twitter. "The image was solely meant to pay respect to those affected by the 9/11 tragedy."
This type of marketing fail occurs every year on the anniversary of 9/11. MSN Money's Bruce Kennedy recently wrote about a Wisconsin golf course getting knocked for offering nine holes for $9.11.
Dennis Jansen, a social media strategist at the Risdall advertising agency, wrote that AT&T could have sent a more effective and less controversial message by simply removing the image and tweeting something like this: "The team at AT&T is taking a moment to remember all those we lost in the 9/11 terrorist attacks." Perhaps that's something AT&T's well-paid marketing staff should never forget.
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Anything for an ad. You pick up a telephone to dial.......you're forced to listen to an ad: you select a video to watch online......you're forced to watch an ad; you select any web page and it's filled with frickin ads; you change the cable station and there is ad.
The whole media thing has taken a sh!t and the ads are the enema. ENOUGH ALREADY!
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