Atlanta Braves fans credit waffles for win streak

Waffle House opened a concession stand last month at Atlanta's home field -- and the team has been on a tear ever since.

By Bruce Kennedy Aug 9, 2013 4:11PM

Waffle House concession stand at Turner Field, in Atlanta, Ga. (Courtesy of Atlanta Braves via Facebook)Athletes and sports fans, especially those caught up in baseball, can be very superstitious. And supporters of the Atlanta Braves are tying the team's recent winning streak -- which has put them convincingly atop the National League East -- to the opening of an iconic restaurant chain at home field.

Waffle House opened its first concession stand (pictured) at Turner Field on July 26, The Wall Street Journal noted. "That night, the Braves knocked off the St. Louis Cardinals, 4-1," wrote Adam Chandler. "The Braves haven't lost since, and word has spread.”

Can this truly be the secret behind the Braves' winning ways? Sometimes you just have to "respect the streak," as Kevin Costner's character said in the classic baseball film "Bull Durham." And some Braves players seem to be sold on the concept.

"Win win win,” Atlanta centerfielder Jordan Schafer tweeted earlier this month. “We should have put that Waffle House in a long time ago.”

Waffle House, based in Atlanta, has a long and honored tradition in the South. It began in the mid-1950s with one restaurant in an Atlanta suburb, had a burst of expansion in the 1990s and now has about 1,500 locations nationwide -- all of them open 24/7, much to the delight of night owls.

And Waffle House could use a bit of good publicity. Late last year, a former assistant to Waffle House CEO Joseph Rogers Jr. filed a police report against him, saying he forced her to perform sexual services in order to keep her job. And several other women have since come forward, accusing Rogers of "sexual impropriety."

But, as Atlanta native and current Brooklyn, N.Y., resident Jorge Hernandez told The Journal, "Teams galvanize around anything. If you take the enthusiasm for Waffle House, which the whole city of Atlanta loves, and combine it with the city's most successful sports franchise, one gives the other momentum."

Or, as one Braves fan recently tweeted, "Firmly believe that the Braves' recent success is directly tied to the new Waffle House at Turner Field." Stay tuned.

More on moneyNOW

Aug 9, 2013 9:50PM
Waffle and a brew? Hmmm. Why not? Go Braves with this idea. :)
Aug 9, 2013 4:25PM
1,500 locations nation-wide, but 1,000 of them are in Atlanta.
Aug 12, 2013 10:23AM
WAFFLE HOUSE must have been closed last Saturday!!
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