BMW's new i3 steps on Tesla's toes
The $41,350 all-electric hatchback has a range of 80 to 100 miles, compared with the 300-mile range of its rival's Model S.
Tesla Motors (TSLA) has fresh company in the all-electric space.
Its new competitor is BMW, which unveiled the all-electric i3 hatchback Monday. It's a lightweight vehicle with a carbon-fiber body, blue accents and 19-inch forged-aluminum wheels.
The car has a starting price of $41,350 and a range of 80 to 100 miles. It's also available with a range extender, which doubles the car's working range, for $45,200.
Compare that with the Tesla Model S, which has a starting price of $62,400 and claims a range of 300 miles on one charge.
While a new competitor may not thrill Tesla founder Elon Musk, the i3 could spell growing confidence in the electric-car sector, Niranjan Thiyagarajan, a consultant at Frost & Sullivan, told Bloomberg.
"It's really key to us that a big manufacturer like BMW is investing big money and getting into the sector," Thiyagarajan said. "That means the prices will actually go down, because you're talking of volumes potentially."
BMW spent $2.7 billion designing the i3. It plans to introduce i8 and i5 models in the coming years, Thiyagarajan said.
"They're investing a lot of money, and they're looking at it in a big way," he said in the report.
BMW's electric car accelerates more slowly than the Model S. The i3 can go from zero to 60 mph in seven seconds, while the Model S delivers that speed in 5.4 seconds.
The i3 will be sold worldwide and comes to the U.S. next spring.
Because of its limited range, the i3 is being marketed as a city car. This makes sense in Europe, Thiyagarajan said, but could be a turnoff to American buyers.
"That's something they would have to work around," he said in the report.
BMW is not the first well-known manufacturer to try electric. The i3's less expensive competitors include the Nissan Leaf, Mitsubishi i-MiEV, and the Chevrolet Volt from General Motors (GM). Those are all on the market now.
Tesla is different from BMW's traditional competitors, Thiyagarajan said. Its founder, Musk, is responsible for startups like SpaceX and Solar City (SCTY). He sits in Silicon Valley -- not a traditional manufacturing location -- and reaches customers without traditional dealerships.
There are likely several engineers at BMW trying to think like Tesla, Thiyagarajan said.
"When you talk of connected cars, connected services, quick data, more diagnostics, BMW are really good at what they do," he said. "But they would have to really look toward Tesla to show them the way, because Tesla's already there."
why do electric cars and hybrids all have to be so gay and ugly looking??
Wish these "writers" would stop comparing the Volt to all-electric vehicles like the Tesla lineup and this new Beemer. The Volt is a HYBRID.
An all electric would be useless as a primary vehicle here in Michigan. Too far to drive for most things, if you live outside of a metro area at least. And for 9 months of the year you NEED heat in the vehicle!
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Reports say the generous benefactor behind the huge gratuities is a former PayPal executive.
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