Butterball needs men to man its turkey hotline
The legendary toll-free Thanksgiving service is breaking a new gender barrier, looking to hire males for the first time.
When it comes to talking turkey, men are about to break the gravy-coated glass ceiling.
That's because Seaboard's (SEB) Butterball is looking to hire men for its turkey hotline, marking the first time in the toll-free service's 32-year history that the call center has sought out some toms to work alongside its staff of 60 hens, Bloomberg Businessweek reports.
The reason behind the quest for gender equity at the Turkey Talk-Line reflects the changing dynamics of the Thanksgiving kitchen as more men don aprons and take on the task of preparing the holiday table's centerpiece.
"Thanksgiving is a holiday of tradition, but there is one thing that has changed over the years -- more men than ever before are involved in preparing the Thanksgiving turkey," Butterball notes on its Facebook (FB) page, which invites men to apply for the job.
One-quarter of all calls to the Turkey Talk-Line came from men last year, up from just 9% in the early years.
While Butterball has never hired a man for the call center before, it hasn't excluded them, Businessweek notes. The company points out that no men had ever applied.
To change that, Butterball has debuted a contest on its Facebook page, asking, "Are you the man we've been looking for?" Applicants need to know their way around a turkey, write three essays ("What is your favorite Butterball Turkey preparation method and why?") and submit a short video about turkey cooking.
The man hired as the first Butterball spokesman will be featured on media interviews and receive a cash award of $4,000. Once picked, he'll undergo training at Butterball University as well as get media lessons before taking a spot at the call center.
Applications are being taken through Oct. 20, so would-be turkey men still have a few weeks to strut their stuff for Butterball.
Follow Aimee Picchi on Twitter at @aimeepicchi.
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