Can men save TV?
After seeing the astonishing success of 'The Walking Dead' and 'Breaking Bad,' network executives are targeting male viewers in hopes of prime-time success.
Men are, in fact, big fans of shows involving zombies and Albuquerque, N.M., meth kingpins. And that's giving new hope to network executives, who are rolling out a raft of new male-focused prime-time programming this fall.
This is a bit of a leap for the television industry, which knows that prime-time viewers are predominantly female, Advertising Age reports. So the networks are experimenting with a new "if you broadcast it, they will come" philosophy, giving the green light to such new programs as "Dads" and "Brooklyn Nine-Nine" from Fox and the not-too-subtle "We Are Men" from CBS (CBS).
Not to be outdone, ABC (DIS) is unveiling "Agents of S.H.I.E.L.D," while the CW has "Tomorrow People" and NBC (CMCSA) is banking on "The Blacklist."
It's an all-in bet for the networks, which lost 8% of their viewers last season, Ad Age reports.
ABC is so focused on its new target group that it will boot the "Dancing With the Stars" results show, which has an audience of about 70% women.
So will it work? Some experts are skeptical. Prime-time broadcasters can't get as racy as their cable counterparts, nor can they have as much coarse language or adult themes. Can you be edgy without alienating female or older viewers?
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First off , what type of "MEN" are you trying to attract , that might save television ? If you keep offering the inane , stupid sh-t that you've been offering , then that's the type of "MAN" you're going to get . I don't watch net work telly because it's stupid , and you have characters and plots , that are , at best foolish . All these "idol and reality programs are crap " . I watch them for a few minutes and shut them off .
I was just thinking about the NFL's choices for the Super Bowl halftime shows for the past 25 years -- as long as I can remember. Essentially, they're all trying to appeal to women on an event that mostly men watch!
Why not have a band like Slayer?
Wisecracking kids and wives putting down dim bulb dads/husbands has been standard TV comedy fare for the past couple of decades.
Not exactly the way to increase your male viewership.
I agree with " I want to be a clone & tjmik4 I can't stand to watch t.v. any more I'am ready to cut the cable off theres no sense in me paying cable companies to watch commercial , trying to watch the news in the morning its a commercial fest I watch six channels to trying and avoid them and the stuiped programing !
The end is near !
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[BRIEFING.COM] The stock market finished a down week on a cautious note with small caps leading the retreat. The Russell 2000 lost 0.5%, widening its weekly decline to 2.6%, while the S&P 500 shed 0.3%. The benchmark index ended the week lower by 2.7%.
This morning, the market was provided a basis to rebound with the July employment report, which was just right for the policy doves (209K versus Briefing.com consensus 220K). It showed payroll growth that was weaker than expected, ... More
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