Can 'The Bible' save NBC?
The Peacock Network has agreed to broadcast the sequel to the hit miniseries.
The Peacock Network Tuesday announced plans to show the sequel to "The Bible", the History Channel's hit miniseries from producer Mark Burnett, the brains behind "The Apprentice" and "The Voice."
NBC signed "A.D.: Beyond the Bible" the day after the premiere of "The Bible" was viewed by 13 million people, said Bob Greenblatt, the chairman of NBC Entertainment, in a press release.
"A.D." begins after the betrayal and death of Jesus Christ. Burnett's wife, Roma Downey, will star in the miniseries, which Greenblatt predicted would be "attention-getting in every way."
"The Bible," the most viewed miniseries ever, also set records for DVD sales. As Deadline.com noted, only two NBC shows generated higher viewership than the miniseries' debut during the recent television season: "Sunday Night Football" and both nights of "The Voice." Part of that success is due to Burnett's creative marketing of "The Bible", which included screenings at megachurches.
Unfortunately for investors, NBC has expected manna from heaven from other hyped shows, such as "Smash," "Go On," "Whitney" and "1600 Penn," that never materialized. Further complicating the picture for NBC is the gaping hole in its schedule left by the endings of "30 Rock" and "The Office."
NBC Entertainment president Jennifer Salke was recently quoted as saying that the network's new management team had two years turn to around its prime-time schedule. That's a big challenge. Earlier this year, NBC slumped to fifth place, even losing out to the Spanish language channel Univision.
No wonder the network is hoping for divine intervention.
--Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.
So now the Godless whores over at NBC are turning to the Bible for salvation?
Pathetic scoundrels; they should just double down on their support of the Queers and marriage corruption.
A good start for NBC would be to stop sucking the current administrations "nads" and begin reporting both sides of the issues and start telling the truth.
Oh yeah, pandering to the majority of the American citizens instead of the fringe leftist constantly would be nice too.
This is an all-time low for NBC this network needs to just close up shop if this is the only thing they can offer on television. I would rather watch ants crawl across a sidewalk than the crap this network puts out for viewers. Wonder if I can get a cable deal that excludes NBC that would be a package deal I would certainly buy!
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