Chick-fil-A ends free breakfast deal after big response
The chain best known for chicken sandwiches is hoping to get a piece of the fast-growing morning business.
The chain is offering diners one of 10 free items over a six-day period from Sept. 9 through Sept. 13. But it looks like the promotion may have already closed. Chick-fil-A's website says the response was overwhelming, but that "all good things must come to an end."
Diners were required to go online to reserve items such as chicken biscuits, sausage biscuits, sausage breakfast burritos and yogurt parfaits.
Chick-fil-A, like other restaurant chains, is eager to expand its breakfast sales because it's the fastest growing segment for the restaurant industry, a $50 billion business. Other chains have the same idea.
McDonald's (MCD) recently introduced the Egg White Delight, a version of the Egg McMuffin made with egg whites. The chain reportedly is considering offering its breakfast menu all day. Yum Brands' (YUM) Taco Bell, along with Burger King (BKW) and Subway, are also expanding their offerings for the morning meal, according to Advertising Age.
The rest of the Chick-fil-A's business is doing well. Sales in 2012 rose 12% to $4.6 billion despite the negative publicity the chain received for its opposition to gay marriage. It first entered the breakfast business in 1986.
"We have steadily focused on maximizing the breakfast day part with a variety of menu enhancements and promotions over the past several years, and we hope our 'Breakfast on Us' promotion will encourage our current customers to try something completely different," said Steve Robinson, Chick-fil-A’s chief marketing officer, in a press release.
--Jonathan Berr owns a small stake in McDonald's. Follow him on Twitter @jdberr.
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Chick Fil A did NOT oppose gay marraige, the founder does. BIG DIFFERENCE!!! He was asked for is PERSONASAL OPINION and he gave it. Are reporters getting so stupid they cant even ask questions are report basic facts anymore? He does not represent every shareholder and employee, and never claimed to. The media created that story.
Chick Fil A is a corporation, and corporations do not have opinions, right? Isnt that what the media keeps saying, a cor[poratiuon is not like a person.....RIGHT????
The rest of the Chick-fil-A's business is doing well. Sales in 2012 because of the publicity the chain received for its opposition to gay marriage.
Give stuff away for free.....and they will come.
Give Obama-Care insurance for free......and the free loaders will run that into the ground too.
Well, we can see the liberal bias in this story. Since when is opposition to gay marriage a "negative" thing. Marriage is defined as the lifelong union of a man and a woman, and it always will be, no matter how liberals try to redefine it. I think the reason for the rise in sales is support for a company that resists liberal political correctness.
Yea right...It was the best publicity they have ever received...the LBGT community handed them millions of dollars in revenue because the CEO disagreed with Gay Marriage...waaaaaa
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