Chick-fil-A ends free breakfast deal after big response
The chain best known for chicken sandwiches is hoping to get a piece of the fast-growing morning business.
The chain is offering diners one of 10 free items over a six-day period from Sept. 9 through Sept. 13. But it looks like the promotion may have already closed. Chick-fil-A's website says the response was overwhelming, but that "all good things must come to an end."
Diners were required to go online to reserve items such as chicken biscuits, sausage biscuits, sausage breakfast burritos and yogurt parfaits.
Chick-fil-A, like other restaurant chains, is eager to expand its breakfast sales because it's the fastest growing segment for the restaurant industry, a $50 billion business. Other chains have the same idea.
McDonald's (MCD) recently introduced the Egg White Delight, a version of the Egg McMuffin made with egg whites. The chain reportedly is considering offering its breakfast menu all day. Yum Brands' (YUM) Taco Bell, along with Burger King (BKW) and Subway, are also expanding their offerings for the morning meal, according to Advertising Age.
The rest of the Chick-fil-A's business is doing well. Sales in 2012 rose 12% to $4.6 billion despite the negative publicity the chain received for its opposition to gay marriage. It first entered the breakfast business in 1986.
"We have steadily focused on maximizing the breakfast day part with a variety of menu enhancements and promotions over the past several years, and we hope our 'Breakfast on Us' promotion will encourage our current customers to try something completely different," said Steve Robinson, Chick-fil-A’s chief marketing officer, in a press release.
--Jonathan Berr owns a small stake in McDonald's. Follow him on Twitter @jdberr.
More on moneyNOW
- A long trip: Lava lamps turn 50
- Poverty hurts your ability to think, study says
- Fear keeps Americans working overtime
Chick Fil A did NOT oppose gay marraige, the founder does. BIG DIFFERENCE!!! He was asked for is PERSONASAL OPINION and he gave it. Are reporters getting so stupid they cant even ask questions are report basic facts anymore? He does not represent every shareholder and employee, and never claimed to. The media created that story.
Chick Fil A is a corporation, and corporations do not have opinions, right? Isnt that what the media keeps saying, a cor[poratiuon is not like a person.....RIGHT????
The rest of the Chick-fil-A's business is doing well. Sales in 2012 because of the publicity the chain received for its opposition to gay marriage.
Give stuff away for free.....and they will come.
Give Obama-Care insurance for free......and the free loaders will run that into the ground too.
Well, we can see the liberal bias in this story. Since when is opposition to gay marriage a "negative" thing. Marriage is defined as the lifelong union of a man and a woman, and it always will be, no matter how liberals try to redefine it. I think the reason for the rise in sales is support for a company that resists liberal political correctness.
Yea right...It was the best publicity they have ever received...the LBGT community handed them millions of dollars in revenue because the CEO disagreed with Gay Marriage...waaaaaa
I LOVE Chic-fil-A....................I think Obama is a slick talkin smiley-faced racist. Plus, he cares more for homos than military people.
HOOHEE........did I make a homo mad....homo is short for homosexual. Gay means happy......at least it used to.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
[BRIEFING.COM] The major averages ended the Wednesday session on a mixed note. The Nasdaq (+0.4%) and Russell 2000 (+0.3%) posted modest gains while the Dow Jones Industrial Average (-0.1%) finished in the red. For its part, the S&P 500 (+0.03%) settled just above its flat line.
Stocks began the day in the red, but spent the first two hours of action in a steady climb off their lows. The cautious start took place amid broad-based weakness across major European markets where ... More
More Market News
With sales suffering as a string of novelty menu items missed the mark, the fast-food chain's latest offering is a good old-fashioned sandwich with bacon.
MUST-SEE ON MSN
- Video: Easy DIY smoked meats at home
A charcuterie master shares his process for cold-smoking meat at home.
- Jetpacks about to go mainstream
- Weird things covered by home insurance
- Bing: 70 percent of adults report 'digital eye strain'